Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. Features: * Theory-first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new technologies introduces students to the world of video-conferences and database management. * Distninct discussion of marketing, business and media communication prepares students to work with all job contacts. * Colour section adds interest to the discussion of commercial art production. * Boxed case studies introduce students to the process of campaigns.

Public Relations Techniques

Grunig, James E.

Hunt, Todd

Business & Money

Harcourt College Pub.

Managing Public Relations CL

Industries

Cengage Learning'

Situational Theory of Problem Solving: Communicative, Cognitive, and Perceptive Bases (Routledge Communication Series)

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem. In this book the authors construct and present a theory that hinges on problem and problem-solving approaches. In addition to the theory-building concern, the authors pay attention to the ubiquitous notion of problem solving in human life. They focus their theory on communicative behavior and cognitive strategies purposely adopted to overcome problematic states that one subjectively perceives. Thus, their account focuses on the problem-solver’s perceptive, cognitive and communicative bases, when one encounters a problematic situation.

Kim, Jeong-Nam

Marketing & Sales

Routledge

Manager's Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series)

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Dozier, David M.

Grunig, Larissa A.

Management & Leadership

Excellent Public Relations and Effective Organizations (Routledge Communication Series)

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Routledge Communication Series)

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Books by Grunig, James E.