Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Mining: Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply them-hands-on, through real applications! Coverage includes: * Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications * The data mining process, start to finish * Todays newest, most successful approaches and algorithms * Data mining pitfalls-and how to avoid them * A close look at industry-leading tools from Angoss and RightPoint Whether youre a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises. About the CD-ROM The accompanying CD-ROM includes full trial editions

Data Mining: Building Competitive Advantage

Business & Money

Groth, Robert

Management & Leadership

PRENTICE/HALL

If you need to get results fast with SQL, you need Hands-On SQL, the rapid-fire tutorial on SQL that will show you all you need to know to use SQL. With Hands-On SQL, you'll walk through SQL step by step, from the basics to advanced topics...read about the concept, and get all the background you'll need; then, check out the crystal-clear, real-world examples; then, try it yourself. Hands-On SQL's CD-ROM includes SQLWindows Solo, Centura's complete SQL development environment! Hands-On SQL presents SQL basics, explains introductory design, and offers full explanations of SQL statements and syntax. Since most SQL programmers depend on specialized SQL development tools, Hands-On SQL compares the tools available from market leaders like Centura, Oracle, Sybase, and IBM - and explains important variations in how each of these vendors implements SQL. You'll learn how to embed SQL statements using other application languages and 4GL tools. You'll even take a look at the future of SQL and database design. Whether you're an application developer, database administrator, end user, or student, Hands-On SQL is all you need to get results with SQL immediately. The software on the CD-ROM is certified to run on OS/2 Warp, Microsoft Windows 3.X, Windows for Workgroups 3.11, and Windows NT. It also runs on Windows 95. Note: You may experience read errors if attempting to use this CD on a high-speed (5X or higher) CD-ROM drive.

Hands-On SQL: The Language, Querying, Reporting and the Marketplace (Bk/CD-ROM)

Computers & Technology

Gerber, David

Programming Languages

Prentice Hall PTR

A book/CD-ROM on how data mining works and how to profit from it, detailing practical applications in finance and insurance, retail and marketing, medicine, and telecommunications. Contains chapters on the data mining process and marketplace, software, industry applications, and data warehouses, plus a list of vendors. The CD-ROM contains trial versions of three leading data mining products for Windows. For business professionals including marketers, systems analysts, and database administrators. A background in statistics is not required. Annotation c. by Book News, Inc., Portland, Or.

Data Mining: A Hands-On Approach for Business Professionals (Data Warehousing Institute Series)

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