This text aims to provide up-to-date information on broadcasting, electronic media, telephone and computer technologies, including the history and organization of the industry, programming practices, equipment, distribution networks, business practices, laws and regulations and ethical considerations. New sections introduce a range of technologies including the World Wide Web and multimedia forms such as virtual reality and a new chapter shows how organizations such as businesses and educational institutions use elctronic media.

Telecommunications

Politics & Social Sciences

Gross,Lynne Schafer

Social Sciences

McGraw=Hill

This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers. 
Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (the glossary can help readers with unfamiliar terms if later chapters are read first).

Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM

Computers & Technology

Gross, Lynne Schafer S

Networking & Cloud Computing

McGraw-Hill Humanities/Social Sciences/Languages

This text introduces students to the operations underlying multiple-camera video production. Written in an accessible style that appeals to students, it covers the basics of television production with an emphasis on studio production. While the main focus is on equipment and techniques that students use, Video Production also covers more advanced equipment and techniques used in the professional world. The ninth edition adds information about preparing video material for the Web and for DVDs, updates on HDTV, further detail on graphics construction, and more.

Video Production: Disciplines and Techniques with PowerWeb

Humor & Entertainment

Foust,James C.

Burrows,Thomas D.

Movies

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

Telecommunications: An Introduction to Electronic Media with PowerWeb

Fink,Edward

This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.). The tenth edition features expanded coverage of contemporary methods and usages of communication, as well as the social significance of media, and how to obtain a job in electronic media.

Electronic Media: An Introduction

Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.

McGraw–Hill Education

Provides a straightforward account of the radio and television industries and their history, structure, programming practices, equipment, distribution networks, business practices and the laws and regulations surrounding the industry. Included in this ninth edition is coverage of multimedia and virtual reality and new information on successful and unsuccessful innovative programming for the nineties. There are discussions of the many economic, political and cultural factors that are influencing the growth of international telecommunications in various countries, and up-to-date information on the radio and television systems in various countries, including Russia, Swaziland, Saudi Arabia, China, Japan and Brazil is provided.

Telecommunications: An Introduction to Electronic Media

Crafts, Hobbies & Home

Crafts & Hobbies

This compact, readable book offers all the information one needs to complete an internship successfully. It covers general procedures and practices as well as the important interpersonal relationship between student and mentor. Moreover, it goes beyond the internship to discuss job strategies, resumes, and interviewing. The wealth of practical information and sample internship forms in the appendixes also make this book a valuable resource for those wishing to set up internship programs or improve existing ones.

The Internship Experience

Business & Money

Job Hunting & Careers

Waveland Pr Inc.

See the best price to sell, buy, or rent books by Gross,Lynne Schafer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gross,Lynne Schafer

See the best price to sell, buy, or rent books by Gross,Lynne Schafer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Telecommunications

Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM

Video Production: Disciplines and Techniques with PowerWeb

Telecommunications: An Introduction to Electronic Media with PowerWeb

Electronic Media: An Introduction

Electronic Media: An Introduction

Telecommunications: An Introduction to Electronic Media

The Internship Experience