Execute or Be Executed: How Executives Can Deliver Bottom-Line Results from Top-Line Strategy is a must-have primer for corporate executives struggling to get the results they require and demand from their corporate strategy. Corporate strategy execution expert Gregg Crawford identifies the "gap" or disconnect between having a strategy to achieve corporate objectives and the execution of that strategy. And then he presents a comprehensive methodology for closing that gap using Pivotal Agreements, the 3D Strategy Execution model (data, dialogue, and discipline) and his unique Strategy Execution Discipline to attain revenue and margin optimization. Crawford's highly effective methodology is grounded in over 25 years of experience working with such notable companies as Agilent Technologies, AT&T, Autodesk, BellSouth, Cisco Systems, Dell Inc., Hershey Foods, Hewlett-Packard, Johnson & Johnson, Microsoft, Motorola, Owens Corning, and United Parcel Service. As a result of reading the book, company executives and sales professionals will learn how to optimize revenue and margins, and how to create solutions that enhance their customers' profitability—and along the way, strengthen and solidify those customer relationships. In this day and age, with executives at major global companies facing increasing pressures from shareholders and financial analysts to improve company profitability, cash flow, and share price, corporate leaders can ill afford to operate without deploying Crawford's proven methodology for executing corporate strategy at the customer interface.

Execute or Be Executed: How Executives Can Deliver Bottom-Line Results from Top-Line Strategy

Gregg Crawford

Golden Gate Publishing

See the best price to sell, buy, or rent books by Gregg Crawford. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gregg Crawford

See the best price to sell, buy, or rent books by Gregg Crawford. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Execute or Be Executed: How Executives Can Deliver Bottom-Line Results from Top-Line Strategy