Managing Airports: An International Perspective

Graham, Anne

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. 
It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: 
New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. 
Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. 
New, global case studies and examples throughout. 
This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Airport Marketing

Business & Money

Halpern, Nigel

Industries

Routledge

Airport Finance and Investment in the Global Economy

While there are a multitude of publications on corporate finance and financial management, only a few address the complexity of air transport industry finance and scant attention has been given to airport financial management. This book deals exclusively with airport issues to rectify this. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the industry. Airport Finance and Investment in the Global Economy bridges the gap between much academic research on airports published in recent years - lacking much managerial relevance - and real-world airport financial management. This is achieved by featuring expert analysis of contemporary issues specific to airport finance and funding strategies, illustrated by worked examples from a wide range of different countries to enhance understanding and create a global perspective. The book is designed to appeal to both practitioners and academics. Airport-specific topics include: performance measurement and benchmarking, valuation, tools for financial control and management, alternatives of financing, privatisation, competition and implications of economic regulation.

Morrell, Peter

Economics

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.

Managing Airports 4th Edition: An international perspective

Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry.  Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features:  New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies.  New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil.  Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

Travel

Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: <ul>
<li>New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. </li> <li>New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels.</li> <li>Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. </li>
</ul>
Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

'Managing Airports' provides a comprehensive in-depth study of the modern international airport industry. It analyses the trends towards privatisation and globalisation, which are fundamentally changing the nature of the industry. 'Managing Airports':* considers the key airport management issues related to economic performance and service provision within the context of the industry's wider developments* assesses the relationship between the airport customer and the role of airport marketing* systematically considers the impacts that airports have on the surrounding community and the associated planning implications* places emphasis on the commercial and planning areas at strategic level, rather than the operational and technical aspects* contains several airport examples and case studies from all over the world to aid understanding of the key topic areas - putting them in a practical contextAirport case studies include those from: BAA, Vienna, Aer Rianta, Amsterdam, Australia and the USA.Revised second edition which reflect huge changes in airports management today in the light of disasters such as 9/11Comprehensive text which considers all the key economic, marketing and planning issues related to airport managementInternational case studies

Butterworth-Heinemann

Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, Managing Airports, second edition, provides an innovative insight into the processes behind running a successful airport. It contains examples and case studies from airports all over the world to aid understanding of the key topic areas and to place them in a practical context.The book: * tackles the key airport management issues related to economic performance, marketing and service provision within the context of the industry's wider development* systematically considers the impact that airports have on the surrounding community, from both an environmental and economic viewpoint* analyses the contemporary trends towards privatization and globalization that are fundamentally changing the nature of the industryAccessible and up-to-date, Managing Airports second edition, is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry. Airport case studies include those from BAA, Vienna, Aer Rianta, Amsterdam, Australia and the USA. * Revised second edition which reflect huge changes in airports management today in the light of disasters such as 9/11* Comprehensive text which considers all the key economic, marketing and planning issues related to airport management* International case studies

Managing Airports

Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. Completely revised and updated for a third edition, with international case studies from BAA, Vienna, Aer Rianta, and countries around the world, this book reflects the huge changes in the management of airports today and tackles many key issues. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry. . Vast increases of air traffic - how can airport development cope with predicted levels of future demand? . Commercialization and privatization of airports and the emergence of new types of airport operators as the private airport industry has matured. . The increased number of airline alliances and the new demands they place on the airport operators. . The growth of the low cost carrier sector and its impact on airport operations worldwide. . Security and the environmental impacts.

Managing Airports, Third Edition

See the best price to sell, buy, or rent books by Graham, Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Graham, Anne

See the best price to sell, buy, or rent books by Graham, Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Managing Airports: An International Perspective

Airport Marketing

Airport Finance and Investment in the Global Economy

Airport Marketing

Airport Marketing

Managing Airports 4th Edition: An international perspective

Managing Airports 4th Edition: An international perspective

Managing Airports: An International Perspective

Managing Airports: An International Perspective

Managing Airports, Third Edition