Unlike Many Engineering Mathematics Books, The New Edition Of This Comprehensive Applications-Oriented Book Uses Computer Programs In Almost Every Chapter To Demonstrate The Mathematical Concepts Under Discussion. Designed For Engineering Students As Well As Practicing Engineers And Scientists, The Book Has Hundreds Of Examples With In-Text Solutions. In Terms Of Content, It Covers The Entire Sequence Of Mathematical Topics Needed By The Majority Of University Programs, Including ODE, PDE, Complex Variables, Probability/Statistics, And Numerical Methods. The Authors Demonstrate How The Mathematical Concepts Will Be Used In Practical Applications Such As Fractals, Robotics, Circuits, Membrane Simulation, Collision Detection, Ray Tracing, Signal Processing, And More. A CD-ROM With The Source Code For The In-Text Computer Programs (Written In C) Includes Calculation Routines And Simulations.

Advanced Engineering Mathematics (Mathematics Series)

Science & Math

Goyal, Manish

Bali, N.

Watkins, Christopher

Mathematics

Jones& Bartlett Learning

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: <ul>
<li>Understand your customer’s buying center</li> <li>Integrate your sales and marketing operations</li> <li>Assess your business cycle and its impact on your sales force</li> <li>Transition away from solution sales</li> <li>Leverage the power of micromarkets</li> <li>Introduce tiebreaker selling and consensus selling</li> <li>Motivate your sales force properly</li> </ul>
This collection of articles includes “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,’” an interview with Andris Zoltners by Daniel McGinn.

Business & Money

Review, Harvard Business

Anderson, James C.

Kotler,Philip

Zoltners, Andris

Business Culture

Harvard Business Review Press

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: <ul> <li>Understand your customer's buying center</li> <li>Integrate your sales and marketing operations</li> <li>Assess your business cycle and its impact on your sales force</li> <li>Transition away from solution sales</li> <li>Leverage the power of micromarkets</li> <li>Introduce tiebreaker selling and consensus selling</li> <li>Motivate your sales force properly</li> </ul> This collection of articles includes "Major Sales: Who Really Does the Buying," by Thomas V. Bonoma; "Ending the War Between Sales and Marketing," by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; "Match Your Sales Force Structure to Your Business Life Cycle," by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; "The End of Solution Sales," by Brent Adamson, Matthew Dixon, and Nicholas Toman; "Selling into Micromarkets," by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; "Dismantling the Sales Machine," by Brent Adamson, Matthew Dixon, and Nicholas Toman; "Tiebreaker Selling," by James C. Anderson, James A. Narus, and Marc Wouters; "Making the Consensus Sale," by Karl Schmidt, Brent Adamson, and Anna Bird; "The Right Way to Use Compensation," by Mark Roberge; "How to Really Motivate Salespeople," by Doug J. Chung; and "Getting Beyond 'Show Me the Money,'" an interview with Andris Zoltners by Daniel McGinn.

Management & Leadership

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