Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

Making the Healthcare Shift: The Transformation to Consumer-Centricity

Business & Money

Davis, Scott M.

Gourdji, Jeff

Industries

Morgan James Publishing

See the best price to sell, buy, or rent books by Gourdji, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gourdji, Jeff

See the best price to sell, buy, or rent books by Gourdji, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Making the Healthcare Shift: The Transformation to Consumer-Centricity

Making the Healthcare Shift: The Transformation to Consumer-Centricity