The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios.The authors show how to improve customer satisfaction and highlight timely issues such as sustainability. With clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field. Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.

Develop Your Marketing Skills (Creating Success, 26)

Business & Money

Richardson, Dr Neil

Gosnay, Ruth M

Job Hunting & Careers

Kogan Page.

See the best price to sell, buy, or rent books by Gosnay, Ruth M. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gosnay, Ruth M

See the best price to sell, buy, or rent books by Gosnay, Ruth M. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Develop Your Marketing Skills (Creating Success, 26)