How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this groundbreaking book clearly demonstrate, one of the biggest challenges facing top management at brand-reliant companies is to ensure that their whole organization, especially those staff members who interact directly with customers, "live the brand." With the help of case studies chronicling the success (and failure) stories of several international brand giants, the authors develop a comprehensive framework that managers can use to evaluate customer brand expectations and create a branded service culture that meets or exceeds those expectations, every time. Among other things, readers learn proven techniques for enlisting a sales force, call service, shop floor, and even the entire boardroom into doing their parts to promote brand loyalty. Hamish Pringle (London, UK) is a Principal in Brand Beliefs, Ltd. William Gordon (London, UK) works as Partner in Strategy for Accenture, previously Andersen Consulting, in London.

Brand Manners: How to create the self-confident organisation to live the brand

Business & Money

Pringle, Hamish

Gordon, William

Management & Leadership

wiley

Brand Manners: How to Create the Self Confident Organization to Live the Brand

W M Gordon, who retired from the Douglas Chair of Civil Law at the University of Glasgow in 1999, is well known for his distinguished contribution to Roman law, legal history and land law. He is the author of several books in these subject areas, but it is a mark of his international eminence that much of his prolific output has been published in a wide variety of journals and essay collections outside, as well as within, the UK. This important collection draws together in an accessible format much of his most important writing and, as such, will be in indispensable purchase for all those interested in these core areas of legal scholarship.

Roman Law, Scots Law and Legal History: Selected Essays (Edinburgh Studies in Law)

History

Ancient Civilizations

Edinburgh University Press

This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.  This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

The history of the rise, progress, and establishment of the Independence of the United States of America; (Select bibliographies reprint series)

Books For Libraries Press

Buffalo and Lake Erie Traction Co

A noir mystery set in San Francisco, The Chinese Jars follows Samuel Hamilton, an ad salesman for the local newspaper, as he investigate the suspicious death of a casual acquaintance. The unraveling evidence leads him through a maze of traffickers in Chinese antiquities to Mister Song's Many Chinese Herbs store. Mr. Song is a powerful man in his neighborhood, and his vessels are a safe place for Chinatown residents to deposit money and documents.

The Chinese Jars

Literature & Fiction

United States

Bay Tree Publishing

As outspoken in his day as Richard Dawkins or Christopher Hitchens are today, American freethinker and author ROBERT GREEN INGERSOLL (1833-1899) was a notorious radical whose uncompromising views on religion and slavery (they were bad, in his opinion), women's suffrage (a good idea, he believed), and other contentious matters of his era made him a wildly popular orator and critic of 19th-century American culture and public life. As a speaker dedicated to expanding intellectual horizons and celebrating the value of skepticism, Ingersoll spoke frequently on such topics as atheism, freedom from the pressures of conformity, and the lives of philosophers who espoused such concepts. This collection of his most famous speeches includes the lectures: [ "The Gods" (1872) [ "Humboldt" (1869) [ "Thomas Paine" (1870) [ "Individuality" (1873) [ "Heretics and Heresies" (1874)

The Discipline of the Physical and Intellectual Power

BiblioLife

The Elements, Analysis And Practice Of Arithmetic: Vulgar, Decimal, And Duodecimal, In All The Parts Of Modern Business, Mercantile Or Mechanical (1771)

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Dobson CID CIC, Robert

Kessinger Publishing

Biographies & Memoirs

Historical

The Universal Accountant And Complete Merchant V1 (1765)

Economics

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