This unique casebook provides a balanced synthesis of traditional and social science approaches and materials.

Constitutional Law: Cases and Essays (2nd Edition)

GOLDMAN

Reference

Longman

Everything I Know about Marketing I Learned From Google

Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” ―Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” ―Rishad Tobaccowala , Chief Strategy &amp; Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb―and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape―and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:
<ul>
<li>
Tap into the Wisdom of Crowds: Get the signals you need directly from your customers </li>
<li>
Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along </li>
<li>
Don’t Interrupt: Join the conversation― but avoid disrupting it </li>
<li>
Act Like Content: Provide value, not sales pitches </li>
<li>
Test Everything: Take no detail of your program for granted; you can always improve </li>
<li>
Show Off Your Assets: Distribute your brand everywhere</li>
</ul>
The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing―and engage more customers than ever.

Business & Money

Economics

McGraw=Hill

Cyber Persistence Theory: Redefining National Security in Cyberspace (Bridging the Gap)

A bold re-conceptualization of the fundamentals driving behavior and dynamics in cyberspace.Most cyber operations and campaigns fall short of activities that states would regard as armed conflict. In Cyber Persistence Theory, Michael P. Fischerkeller, Emily O. Goldman, and Richard J. Harknett argue that a failure to understand this strategic competitive space has led many states tomisapply the logic and strategies of coercion and conflict to this environment and, thus, suffer strategic loss as a result. The authors show how the paradigm of deterrence theory can neither explain nor manage the preponderance of state cyber activity. They present a new theory that illuminates theexploitive, rather than coercive, dynamics of cyber competition and an analytical framework that can serve as the basis for new strategies of persistence. Drawing on their policy experience, they offer a new set of prescriptions to guide policymakers toward a more stable, secure cyberspace.

Cyber Persistence Theory (Bridging the Gap)

Science & Math

FISCHERKELLER

HARKNETT

Biological Sciences

Oxford University Press

MCKNIGHT

Krysko

369 Days Care

Webster's New Notebook Dictionary (Custom)

Wiley & Sons, Incorporated, John

Written by an award-winning author team, The Paralegal Professional combines a solid introduction to the paralegal profession with a thorough introduction to law–to provide readers with a comprehensive introduction to paralegal studies and the legal environment. It contains fully up-to-date and extensive coverage of technology in the law office, legal and business ethics, and diversity.  A four-part organization thoroughly discusses the paralegal profession, the American legal system, substantive legal topics, and paralegal skills.  For those preparing for successful careers as paralegals.

The Paralegal Professional

Cheeseman, Henry R.

Law Practice

PRENTICE/HALL

Business Law Exam 7e

Cengage Learning'

Guide to Martial Arts

John Goldman

Sports & Outdoors

Smithmark Publishers, Incorporated

Playing one of the leading roles in her school's production of "The Prime of Miss Jean Brodie" helps Jessie forget about the increasing rift between her parents.

In the Wings

Teen & Young Adult

Literature & Fiction

Dial

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Books by GOLDMAN