An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. &nbsp; Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand.&nbsp;Food & Wine&nbsp;has called him "the punk-rock prince of small-batch spirits."&nbsp; &nbsp; So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity--skills that have benefited him in booze, business, and beyond. In this book, he's sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.

Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

Business & Money

Grasse, Steven

Goldfarb, Aaron

Industries

Running Press Adult

2019 BEST NEW BOOK FINALIST -- Tales of the Cocktail Spirited Awards This is not your ordinary whiskey book, it's a collection of ingenious ideas and shortcuts to help you temper your whiskey to greatness in the privacy of your own home. Aaron Goldfarb, a whiskey geek (and writer), is reporting from the field, where he's gathered tips, recipes, and insider secrets about the weird yet delightful ways in which whiskey is being used today. Things like making cheap homemade blends that taste fancy, infusing whiskey with marijuana smoke, adding it to infinity bottles, and doing bone marrow luge shots, to name a few. So get your hands wet (and your house smoky) and take him up on the challenge of upgrading your whiskey (just don't forget to brag about it online).

Hacking Whiskey: Smoking, Blending, Fat Washing, and Other Whiskey Experiments

Cookbooks, Food & Wine

Beverages & Wine

Dovetail

Dusty Booze: In Search of Vintage Spirits

Harry N. Abrams

Gather Around Cocktails is a collection of 45 recipes that take you through a year of holidays and other unexpected occasions to celebrate with friends and family. Included are refreshing twists on classics like Christmas nogs, mulled wines, and New Year’s Eve and Day tipples, as well as cocktails for delightful new festivities: easy apres ski drinks, a batched Superbowl spritz, and a romantic Valentine’s Day cocktail for two. Complete with tips on creative ways to serve your guests–from a self-serve bloody mary bar to a champagne tower–making drinks for two or 100 has never been easier. ABOUT THE SERIES The titles in The Hosting Hacks Series are smart recipe books for hosting, with a mission to simplify and inspire more gatherings and celebrations.

Gather Around Cocktails: Drinks to Celebrate Usual and Unusual Holidays (The Hosting Hacks Series)

The Guide for a Single Man is the first of its kind. Not a sequel, not a prequel, but an equal. Its counterpart is The Guide for a Single Woman. Two comedic novels that can be read in either order to learn both sides of the story of... Two thirtysomething men drinking and flirting their way through New York's bars one typical Friday night...before things get crazy. After too many beers, Devin and Les meet Cheryl and Erin and the night suddenly gets interesting. They discover why being a single man is like being on a constant bar crawl, why you don't ever want to "get lucky" with a woman, and how the lines between success and failure in love and sex are often blurry.

The Guide for a Single Man

FG Press, LLC

The Guide for a Single Woman is the first of its kind. Not a sequel, not a prequel, but an equal. Its counterpart is The Guide for a Single Man. Two comedic novels that can be read in either order to learn both sides of the story of... Two thirtysomething women drinking and flirting their way through New York's bars one typical Friday night...before things gets crazy. After too many cocktails, Cheryl and Erin meet Devin and Les and the night suddenly gets interesting. They discover the only pick-up line that truly matters, what men really want, and why everything in the world of love and sex seems to happen for a reason.

The Guide for a Single Woman

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