* Contains comprehensive exercises and challenges to help new and established graphic designers strengthen their portfolios and enhance their skills * Offers advice and examples of solid designs through a variety of platforms including web, print, and multimedia branding The book provides beginner, intermediate and advanced challenges in the areas of branding, packaging, page layout and more. Each challenge, constructed like a recipe, also includes possible solutions from professional designers. The book functions as a series of exercises, an introduction to different design disciplines and a collection of inspiring solutions.

Graphic Design Exercise Book - Revised Edition

Arts & Photography

Gläser, Jessica

Graphic Design

HOW Books

Finding the right balance between content and space is a challenge every graphic designer faces. The cookie-cutter templates most layout books offer don't help, because every project has a different content-to-space ratio.
Finally, here is a book that gets to the heart of challenging layout design. It offers general techniques for working with varying quantities of content and shows how designers can apply these techniques in their own work. The book focuses on the two most difficult layout issues: compacting a high volume of content onto a small area while maintaining beauty and readability; and applying a small volume of content to a large space without making it look "bare." From posters to logos and magazines to book covers, two veteran design consultants examine more than 150 projects and illustrate the methodologies and solutions that made each work.
This invaluable resource reveals how to make content shine in any space.

Layout: Making It Fit: Finding the Right Balance Between Content and Space

Knight, Carolyn

Rockport Pub

Finding the right balance between content and space is a challenge every graphic designer faces. The cookie-cutter templates most layout books offer are not helpful, because every project has a different content-to-space ratio.
Finally, here is a book that gets to the heart of challenging layout design. It offers general techniques for working with varying quantities of content and shows how designers can apply these techniques in their own work. The book focuses on the two most difficult layout issues: compacting a high volume of content onto a small area while maintaining beauty and readability; and applying a small volume of content to a large space without making it look bare. From posters to brochures, and magazines to book covers, more than 150 projects are examined by two veteran design consultants, who illustrate and illuminate the methodologies and solutions that made each project work.

Layout: Making it Fit: Finding The Right Balance Between Content And Space, Layout, Making It Fit

Graphic designers like to be creatively challenged. The design briefs in The Graphic Design Exercise Book act as sparks to fire your creativity and exercises to broaden your skill set. As prompts for developing your own personal projects they can lead to unexpected developments and revitalized portfolios, helping you break into new and lucrative areas of the design industry. Each brief is illustrated with inspiring reference material providing a visual resource that can be utilized well beyond this book. Sample roughs and visuals show work in progress to give you an insight into the thought processes and creative bent of other designers. Industry insiders share their specialist knowledge, offering professional advice on a selection of fully realized projects. As an additional research tool, The Graphic Design Exercise Book gives you a full glossary and reading list for every genre covered, including: 
<ul>
<li>packaging</li>
<li>visual identity and branding</li>
<li>page layout</li>
<li>music graphics</li>
<li>screen-based design</li>
</ul>

The Graphic Design Exercise Book

The Graphic Designer's Guide to Effective Visual Communication breaks down the different levels of visual and verbal device - what grabs attention first, what is accessed next, and then, in various levels, what follows on. Expressing these levels as layers helps the designer to successfully sequence content for maximum impact. The Graphic Designer's Guide to Effective Visual Communication engages in the contemporary processes of effective two-way communication, when designers and communicators have to sandwich together increasingly elaborate layers of visual material. It investigates and questions the way information is received by its audience through inspiring examples within a variety of print and screen contexts, followed by interesting practical exercises, giving designers the methodology and the practice to design for maximum effect. This book is a must-have for any working designer intent on increasing and improving his or her communication skills and thus marketability.

Graphic Designer's Guide to Effective Visual Communication: Creating Hierarchies with Type, Image, and Color

History & Criticism

Rotovision

Commissioning bespoke diagrams is an expensive and time-consuming solution. This book offers a collection of exemplary, creative, and imaginative information design, shown in its original application and juxtaposed with the reference material used for each piece of work, along with a CD of images that designers can adopt and adapt to create their own diagrams.
Every design included in the book is analyzed, and clip-art features, such as arrows, flows, and boxes are also included. Diagrams offers a unique approach to the organization of information and provides fresh thinking and imaginative solutions, making this an indispensable and inspirational reference book.

Diagrams: Innovative Solutions for Graphic Designers

Rockport Publishers

Print Formats and Finishes is a comprehensive resource on formats, materials and finishes. This book explores the production and manufacturing aspects of a range of products including CD and DVD packaging, bags and labels, brochures, sustainable design products, product packaging, and promotional items. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab audience attention and sell. 
For ideas on everything from mass-mail flyers, unique CD packaging, to customized products and packaging, The Print and Production Finishes Sourcebook is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes that can be applied to any job.

Print Formats and Finishes: The Designer's Illustrated Guide to Brochures, Catalogs, Bags, Labels, Packaging, and Promotion

DENISON, EDWARD

LOEWY

Fawcett-Tang, Roger

Witham, Scott

Reference

Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind's eye. Good design is often memorable, but not always mnemonically, in that it cannot be described, or recreated with any assured accuracy. Viewers may have a recollection of its pleasing nature, but have little recall as to precisely why this is. If "red top" newspaper mastheads, the McDonalds golden arches, the Nike logo or the Heinz baked beans label are considered typical of successful mnemonic devices, it is interesting to debate their aesthetic merits. Sticky Graphics evaluates the audience's role in responding to mnemonic devices by discussing the impact of such influences as experience, familiarity and uniqueness. For example, designs that feature a viewer's favorite color, shape, or significant topic are likely to trigger a more positive and productive memory. Defined as the art of assisting memory, mnemonics play an essential and often unsung role in successful graphics. Sticky Graphics concentrates on the mnemonics of graphic design, and focuses on design memory devices. Presenting methods and solutions for ensuring audience retention and recollection though and examination of Typography, Graphic Wit and Shock, Metaphor Language, Use of Scale, Color Image, Materials, and Composition as well as insight into smell, sound, and touch.

Sticky Graphics: Create Memorable Graphic Design Using Mnemonics and Visual Hooks

Discover the secrets of communication for good graphic designBeing able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design.
Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication.
Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.

Create Impact with Type, Image & Color

Discusses the visual language that the materials, media, and processes createWith informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention.
Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

Print and Production Finishes for Bags, Labels and Point of Purchase

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