Social commentator Malcolm Gladwell once again takes the pulse of contemporary experience and, in BLINK, comes up with this enlightening exploration of the role of rapid thinking in everyday life. Gladwell shows how what we call snap judgments, first impressions, or instinct are often right on target and get to the core truths. He reveals that experts call this process "thin-slicing"--the ability to dive for truth the way a basketball player grabs a loose ball on the court, cutting through layers and levels of knowledge that resist tortured analysis. He reports on current research in the fields of science and psychology, and their applications in marketing. Gladwell writes of the marriage therapist who can discern, by listening to three minutes of the parties talking to each other, whether their marriage will last, and how thin-slicing operates in a job interview or when an insurance company wants to identify which doctors are candidates for lawsuits. It might be a sense of structures and patterns, or a Sherlock Holmesian sensitivity to the messages we send out, or just the ability to filter out bad signals and bad information. Gladwell draws examples from the home, office, and school, and proceeds with care and caution through his material; his exposition is as engaging as it was in his previous book, THE TIPPING POINT. After reading Gladwell you will more likely trust your first impressions, but wonder what others are thinking, too.

Blink

Business & Money

Gladwell, Malcom

Management & Leadership

Little

<p>DEL AUTOR DE LOS BEST SELLERS LA CLAVE DEL EXITO INTELIGENCIA INTUITIVA Y LOS FUERA DE SERIE. Solo poniendose en la piel de un perro penso Gladwell podria destapar los secretos de un famoso entrenador capaz de calmar al animal mas inquieto o enfurecido con un simple gesto. El ensayo que da titulo a este libro es un divertido y eficaz ejemplo del metodo gladwelliano consistente en mirar el problema con ojos ajenos . Gladwell nos trae historias de todos los rincones del mundo moderno: investiga las agridulces vidas de genios menores audaces y obsesivos como el senor Heinz responsable de que solo exista un tipo de ketchup frente a docenas de variedades de mostaza; nos revela la trascendencia de la evolucion del tinte capilar en la historia del siglo xx; compara el metodo de busqueda de armas de destruccion masiva con el de deteccion del cancer... Autor de tres best sellers que han dado un vuelco a nuestra manera de entender el mundo Gladwell ha elegido los que consideraba sus mejores arti</p>

Lo Que Vio El Perro

Literature & Fiction

Essays & Correspondence

Taurus

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