Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand -- if the company is to prosper. * An impressive list of contributors -- the most successful in the business, including household names such as Archie Norman of Asda, Bob Ayling of British Airways, Richard Branson of Virgin, Robert Holloway of Levi Strauss, Alain Evrard of L'Oreal and Sir Clive Thompson of Rentokil Initial. * All the brands represented are well known: Asda, British Airways, Cadbury's, Durex, FedEx, Guinness, Hewlett-Packard, Levi's, L'Oreal, McDonald's, Mandarin Oriental, and more...* The editor, Fiona Gilmore, is one of the leading brand positioning and corporate identity consultants in Europe.

Brand Warriors

Business & Money

Gilmore, Fiona

Marketing & Sales

Harper Collins Pb

Warriors on the High Wire

<p>Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper. Top CEOs talk about crucial aspects of brand management - how their companies preserve, protect and build on their brand identity to acheive success - in an accessible style aimed a general managers, CEOs and business students.</p>

Harpercollins

See the best price to sell, buy, or rent books by Gilmore, Fiona. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gilmore, Fiona

See the best price to sell, buy, or rent books by Gilmore, Fiona. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brand Warriors

Warriors on the High Wire