Global Marketing: Fifth Edition

Product Description 
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications.\nIncreasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.\nKey updates include:\nExtensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East;\nNew topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok;\nUpdated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners;\nA stronger recognition of the need for a growth mindset, value orientation, and innovation.\nWritten in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing. 
 Review 
"Global Marketing walks the student through an interactive learning process of how to do business in the international marketplace. The text includes the important elements for the successful creation of a strategic international marketing plan."\nMichael Carey, Associate Professor at Davenport University, USA\n"Gillespie and Swan’s fifth edition keeps pace with the rapidly changing world of global marketing. Up-to-date information covers current events and the latest trends. The primary focus on cultural differences and how to manage them is a great approach. The end-of-chapter cases keep students related to the real world."\nSoumava Bandyopadhyay, Associate Dean of Graduate Studies and Research and Professor of Marketing, Lamar University, USA\n"I have used Global Marketing with great success for many years. It piques students' interest with its interwoven anecdotes, real-life examples, scenarios, and hands-on mini-cases. I was happy to discover that Gillespie and Swan have preserved that compelling structure and narrative in the new edition, while at the same time adding a more balanced gender perspective." 
Anna Helm, GW-CIBER Director & Associate Teaching Professor of International Business, George Washington University, USA 
 About the Author 
Kate Gillespie is Associate Professor of International Business and Marketing at the University of Texas at Austin, USA. She has served as chair of the Global Marketing Special Interest Group of the American Marketing Association, and her research has appeared in top academic journals in the fields of international business, marketing, and area studies.\nK. Scott Swan serves as the David L. Peebles Professor of Business Chair and Head of Marketing and Innovation Area at William & Mary. He was a Senior Fulbright-Hall Distinguished Chair for Entrepreneurship in Central Europe at WU in Vienna, Austria, and the University of Economics in Bratislava, Slovakia.

Business & Money

Gillespie, Kate

Swan, K. Scott

Marketing & Sales

Routledge

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East.
While written in a student-friendly style, the text is comprehensive in its coverage of topics. The authors' extensive research and consulting experience allows for current coverage of a wide array of topics. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
<ul>
<li>Each chapter begins with a recap of one company's recent experience with global marketing to illustrate and preview key chapter ideas. This feature is followed by an outline of chapter topics and a set of learning objectives, helping students to identify and assimilate important concepts.</li>
<li>World Beat boxed inserts offer timely (and often humorous), real-world examples from global marketers—large and small—operating in North America, Europe, Africa, and Asia, and the Middle East.</li>
<li>In keeping with the text's interactive approach, marginal icons prompt students to visit the textbook website for additional readings, links to relevant sites, updates of current events relating to each chapter, an online research project, and an ACE Practice Test for each chapter.</li>
<li>Short end-of-chapter cases often refer specifically to chapter content and test the student's ability to apply key ideas to the case. Six longer cases supplement the shorter cases and facilitate integrated learning experiences.</li>
<li>An extensive suite of supplements includes over 25 PowerPoint slides per chapter (downloadable from the textbook web site) that combine clear, concise text and art. A video package features various companies facing the challenges of global marketing.</li>
<li>Two-color text and graphics as well as pictures (black and white and color) engage students visually and enhance the learning experience.</li>
</ul>

Global Marketing: An Interactive Approach

Jeannet, Jean-Pierre

Hennessey, H. David

Houghton Mifflin College Div.

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

Cengage Learning'

Global Marketing

Gillespie's Global Marketing + Wall Street Journal 15-week Subscription Card + Blackboard Web Ct, 2nd Edition

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: <ul>
<li>Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations</li> <li>A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace</li> <li>Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East</li> </ul> Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

"Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook and TikTok; Updated exploration of often overlooked topics, such as China's state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing"--

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

See the best price to sell, buy, or rent books by Gillespie, Kate. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gillespie, Kate

See the best price to sell, buy, or rent books by Gillespie, Kate. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Marketing: Fifth Edition

Global Marketing: An Interactive Approach

Global Marketing: An Interactive Approach

Global Marketing

Gillespie's Global Marketing + Wall Street Journal 15-week Subscription Card + Blackboard Web Ct, 2nd Edition

Global Marketing

Global Marketing: Fifth Edition

Global Marketing