A vivid, boots-on-the-ground memoir of World War II by an infantryman in General Patton’s army, from the Battle of the Bulge to Germany’s defeat On December 19, 1944, Gene Garrison turned nineteen. He spent his birthday in a muddy foxhole, listening to the cries of wounded comrades while exploding artillery shells sent shrapnel raining down on him and the enemy prepared to attack. It was his first day in combat. Unless Victory Comes recounts Garrison's journey as he was transformed from a fresh-faced kid from the farmlands of Ohio into a hardened soldier fighting for survival. From his baptism under fire, to the bitter fighting in the frozen Ardennes forest during Hitler’s last desperate push, to the end of the war on the Czechoslovakian border, Gene Garrison witnessed the war from the ground up. This is the story of one young man, far from home, surrounded by strangers, facing death yet never losing hope that he would live to see his family again.

Unless Victory Comes: Combat With a World War II Machine Gunner in Patton's Third Army

Biographies & Memoirs

Gilbert, Patrick

Garrison, Gene

Leaders & Notable People

Penguin Publishing Group

No organization is immune from the influence of management tools. Such tools as norms, indicators, ranking, evaluation grids and management control systems have moved outside the managerial and consultancy realm within which they were first developed to reach public administrations and policy-makers, as well as a range of other governmental and non-governmental organizations. Taking management tools out of the practical and utilitarian contexts to which they are often consigned and approaching them from a social analytical perspective, this book gives primacy to these everyday objects that constitute the background of organizational life and remain too often unquestioned. Bringing together developing streams of research from anthropology, political science, social psychology, sociology, accounting, organisation theory and management, Ève Chiapello and Patrick Gilbert offer an unprecedented theoretical synthesis that will help managers, scholars and policy-makers to unpack the functional and dysfunctional roles and effects of management tools within and across organizations.

Management Tools: A Social Sciences Perspective

Business & Money

Chiapello, Ève

Management & Leadership

Cambridge University Press

Join or Die: Digital Advertising in the Age of Automation

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.

Computers & Technology

Internet & Social Media

Mill City Press, Inc.

Join or Die: Digital Advertising in the Age of Automation is a playbook for profitably leveraging automation within Google Ads (formerly Google AdWords), Facebook Ads, and other emerging advertising platforms.\nYou'll dive under the hood of the machine learning technology that drives these platforms and discover practical tips and strategies that can be immediately implemented in your campaigns. Join or Die will show you how to manage marketing organizations in the automation era, serving as a blueprint for the future leaders of this ever-changing industry.\nLearn from the Top 10 PPC Thought Leader that Google relies on to train other agencies on best-in-class automation strategies! 
--Included in Join or Die: 24 Chapters and Resources. Join or Die is filled with real-life case studies, supplemental materials, and machine learning concepts that will forever alter the way you approach campaign strategy. 100% Raw Insights. Patrick pulls back the curtain on the specific strategies that drove the most success, as well as the complete failures that almost cost the agency millions in revenue. Insights From World-Class Marketers. From Udemy.com to the most well-known marketing conferences around the world, AdVenture Media has successfully taught these concepts to more than 180,000 marketers in more than 100 countries.--Chapter Breakdown: Automation Insecurities Basic Machine Learning Principles The Dawn of the New PPC Era Liquidity and the Micro-Moment The Bones of the Google AdWords Platform Google Ads Campaign Types Google Ads Audiences Attribution in Digital Advertising Changing Perspectives on Automation The Evolution of Machine Learning The Premium Auction The Yin & Yang of Premium Auctions and Liquidity The Modern Google Ads' Ecosystem A Guide to Google's Smart Bidding Options Under the Hood of the Target CPA Bidding Algorithm Automation in Facebook and Instagram Advertising Advanced Conversion Tracking How to Train Your Algorithm A Change in Agency Culture How to Build AI-Driven Organizations Building Your Team The P3X Framework: Systematizing Client Onboarding and Growth The Future of Digital Advertising Platforms Onwards--\nPraise for Join or Die:\n"Join or Die is a wake up call to digital advertisers everywhere. Patrick's writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, you'll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organization's marketing efforts."- Larry Kim, Founder, MobileMonkey; Wordstream "This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If you're working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read."- Brad Geddes, Co-Founder, Adalysis; Author, Advanced Google AdWords "If you don't have time to read 30+ business books and figure out what they mean for you as a digital marketer, you'll love this book. Not only will you learn about the future of the industry, you'll also find specific tips based on Patrick's many years as a successful PPC expert. "- Frederick Vallaeys, Cofounding CEO, Optmyzr "Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!"- David Rodnitzky, Founder, 3Q Digital "Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday."- Jim Sterne, Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing "Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say."- Isaac Rudansky, Founder, AdVenture Media Group "Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems." 
- Annie Tao, Agency

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Books by Gilbert, Patrick