The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

SHORTLISTED: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Business & Money

Gil, Carlos

Marketing & Sales

Kogan Page.

Review\n"Carlos Gil's illustrious career makes him expertly positioned to help readers navigate the ever-changing world of marketing technology. It's exciting to find a book that provides both a strategic roadmap as well as detailed common-sense advice. It's a must-read for both seasoned marketers and those who are just starting the journey to build a personal brand." ― Bonin Bough, Founder and Chief Growth Officer, Bonin Ventures\n"Is your marketing failing? Study this book. Carlos Gil reveals a strategy for developing a loyal community in an age where loyalty is hard to come by." ― Michael Stelzner, Founder and CEO, Social Media Examiner\n"Carlos Gil is one of the most brilliant marketers I've ever had the pleasure of working with and his insights and knowledge are critical to succeeding in business today. The End of Marketing is essential reading for entrepreneurs and marketers alike. The author is right: marketing is dead; human connection and emotions are what drive people and their actions." ― Josh Machiz, Head of Client Engagement, Nasdaq\n"I first saw Carlos Gil speak at SXSW in 2016 and immediately hired him to work with our company. His knowledge, expertise and ability to teach and or implement best practices puts him in an elite category." ― Chris Heller, Chief Real Estate Officer, OJO Labs\n"Carlos Gil is relentless in his dedication to his craft. Don't bother reading The End of Marketing if you aren't ready to alter your stale marketing mindset." ― Leah Dorsey Harris, Content and Programming Director, Digital Summit Series\n"Razor-sharp, insightful and unafraid to say it like it is. Carlos Gil paves the way for a new era in marketing." ― Gerard Adams, Co-founder, Elite Daily\nWINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category 
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category 
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category 
FINALIST: Business Book Awards 2020 - International Business Book category\nSocial networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.\nThe End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.\nThe End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

El orden del tiempo: Ensayos sobre el robo del presente en la utopía puertorriqueña (Serie Casa de Asterión) (Spanish Edition)

History

Americas

Editorial Postdata

Tiempos de viaje (Spanish Edition)

Historical Study & Educational Resources

Postdata

The End of Marketing: Humanizing Your Brand in the Age of Social Media

Review\n"Is your marketing failing? Study this book. Carlos Gil reveals a strategy for developing a loyal community in an age where loyalty is hard to come by." ― Michael Stelzner, Founder and CEO, Social Media Examiner\n"Carlos Gil is a marketing visionary who I am proud to call a "friend." His book is in a league of its own." ― Jeff "Ja Rule" Atkins, Rapper, Entrepreneur\n"Carlos Gil's illustrious career makes him expertly positioned to help readers navigate the ever-changing world of marketing technology. It's exciting to find a book that provides both a strategic roadmap as well as detailed common-sense advice. It's a must-read for both seasoned marketers and those who are just starting the journey to build a personal brand." ― Bonin Bough, Founder and Chief Growth Officer, Bonin Ventures\n"Razor-sharp, insightful and unafraid to say it like it is. Carlos Gil paves the way for a new era in marketing." ― Gerard Adams, Co-founder, Elite Daily\n"Carlos Gil is one of the most brilliant marketers I've ever had the pleasure of working with and his insights and knowledge are critical to succeeding in business today. The End of Marketing is essential reading for entrepreneurs and marketers alike. The author is right: marketing is dead; human connection and emotions are what drive people and their actions." ― Josh Machiz, Head of Client Engagement, Nasdaq\nWINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category 
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category 
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category 
FINALIST: Business Book Awards 2020 - International Business Book category\nIn a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?\nThe answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.\nThis fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

¿Cuáles son los derechos de la persona que recibe los servicios de salud mental?; ¿qué tipo de tratamientos debe recibir una vez admitido a una institución de serviios de salud mental?; ¿tiene derecho a la confidencialidad una persona que ha recibido servicios de salud mental y, de tenerlos, cuáles son las penas, si alguna, para los violadores?; ¿quién paga por los servicios de salud mental de una persona indigente, por sus medicamentos una vez sale de la institución de servicios de salud mental? Estas son, entre otras, preguntas que el ciudadano se formula cuando tiene un familiar necesitado de servicios de salud mental o cuando él mismo los necesita. No empece a que Puerto rico cuenta con una ley de avanzada, la misma es extensa y compleja. Es por ello que este Manual se ha elaborado a partir de las experiencias de su autor para apoyar, tanto a miembros de la Rama Judicial como a representnates legales, pacientes, familiales, profesionales de salud mental y al público en general a localizar de manera rápida y sencilla la diposición aplicable, los derechos que asisten a la persona que necesita los servicios de salud mental y los criterios por las que un ciudadano puede ser ingresado, aún involuntariamente, a recibir dichos servicios.

La Ley de salud mental de Puerto Rico: Manual para su manejo por miembros de la rama Judicial, representantes legales, pacientes y sus familiares y profesionales de la salud. (Spanish Edition)

Health & Medical Law

CreateSpace Independent Publishing Platform

Manual sobre la jurisprudencia, derechos y prerrogativas especiales de las personas de edad avanzada en el ordenamiento jurídico de Puerto Rico. Contiene un capítulo sobre andragogía y la legislación dedicada a la educación de adultos a partir del reconocimiento constitucional de la misma como derecho fundamental de la persona.

La persona de edad avanzada en el ordenamiento jurídico: Andragogía, derechos y prerrogativas especiales (Spanish Edition)

Family Law

Revista del Colegio de Abogados y Abogadas de Puerto Rico: Centenario 1914-2014 (Spanish Edition)

Guerra-Pujol, Enrique

Rivera Lassen, Ana Irma

Ortiz Santini, Francisco

Delgado Cintron, Carmelo

Medina Carrero, Alberto

Colon Albertorio, Emily

Bermudez Tejero, Angel M

Deliz Cruz, Luz C

Bernard, Jean-Marc

Primer libro de la colección de compendios. Se trata de obras escritas con la voluntad de llegar a un público amplio, necesitado de ideas concisas y textos introductorios escritos en un lenguaje llano que prescinda de digresiones y largas peroratas y que trate los temas de mayor interés. Y pocos ?o ninguno- lo es más que la Historia de España del siglo XX. Sobre ningún otro asunto se ha escrito tanto, ni debatido con más vehemencia. Un siglo de reyes y dictadores, de tradición y revolución, de experiencias democráticas y conflictos violentos, de ideologías enfrentadas y valores compartidos, de campesinos convertidos en soldados y en ciudadanos, de profundas transformaciones que han cambiado de arriba a abajo el Estado y la sociedad.

Breve historia de España en el siglo XX

Casanova, Julián

Europe

Editorial Ariel

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