How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&amp;R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

The Brand Bubble: The Looming Crisis In Brand Value and How to Avoid It

Business & Money

Gerzema, John

Lebar, Edward

Management & Leadership

Jossey-Bass Inc Pub

Understanding the post-crisis consumerIn Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young &amp; Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.
<ul>
<li>Explores a movement in society where the majority of American consumers are embracing both value and values</li>
<li>Shows how post-crisis consumer expectations and behaviors will drive business decisions</li>
<li>Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer</li>
</ul>
Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

D'Antonio, Michael

Economics

Jossey-Bass

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. <ul>
<li>Advocates a new way to solve today's toughest problems in business, education, government, and more</li> <li>Based on a landmark survey and results from Young &amp; Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries</li> <li>From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio</li> </ul>
Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending―and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

Business Culture

New York Times Bestseller
How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
• Advocates a new way to solve today's toughest problems in business, education, government, and more • Based on a landmark survey and results from Young &amp; Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio
Brought to life through real world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

BRILLIANCE AUDIO ^

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. - Advocates a new way to solve today's toughest problems in business, education, government, and more - Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries - From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending--and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

See the best price to sell, buy, or rent books by Gerzema, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gerzema, John

See the best price to sell, buy, or rent books by Gerzema, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Brand Bubble: The Looming Crisis In Brand Value and How to Avoid It

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future