Think less - and know more. A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work? In "Gut Feelings" psychologist and behavioral expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

Gut Feelings: Short Cuts to Better Decision Making

Gerd Gigerenzer

Reference

Penguin Group(CA)

'Enlightening, impassioned, powerful' The TimesFrom dating apps and self-driving cars to facial recognition and the justice system, the increasing presence of AI has been widely championed - but there are limitations and risks too. In this book Gigerenzer shows how humans are often the greatest source of uncertainty and when people are involved, unwavering trust in complex algorithms can become a recipe for disaster. We need, now more than ever, to arm ourselves with knowledge that will help us make better decisions in a digital age.Filled with practical examples and cutting-edge research, How to Stay Smart in a Smart World examines the growing role of AI at all levels of daily life with refreshing clarity. This book is a life raft in a sea of information and an urgent invitation to actively shape the world in which we want to live.'Masterful ... an essential read' Gary Klein, author of Sources of Power'One of the world's most eminent psychologists' Spectator

How to Stay Smart in a Smart World: Why Human Intelligence Still Beats Algorithms

Penguin Books, Ltd.

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.

Simple Heuristics That Make Us Smart

Business & Money

ABC Research Group

Peter M. Todd

Economics

Oxford University Press

Rationality For Mortals

An essential guide to navigating our data-driven world, from the renowned psychologist and author of Risk Savvy\nIs more data always a good thing? 
Do algorithms really make better decisions than humans? 
Can we stay in control in an increasingly automated world?\nDrawing on decades of research into decision-making under uncertainty, Gerd Gigerenzer makes a compelling case for the enduring importance of human discernment in an automated world that we are told can - and will - replace our efforts.\nFrom dating apps and self-driving cars to facial recognition and the justice system, the increasing presence of AI has been widely championed - but there are limitations and risks too. Humans are the greatest source of uncertainty in these situations and Gigerenzer shows how, when people are involved, trust in complex algorithms can lead to illusions of certainty that become a recipe for disaster. We need, now more than ever, to arm ourselves with knowledge about how to make better decisions in a digital age\nFilled with practical examples and cutting-edge research, How to Stay Smart in a Smart World examines the growing role of AI at all levels of daily life with refreshing clarity. This book is a liferaft in a sea of information and an urgent invitation to actively shape the world in which we want to live.

HOW TO STAY SMART IN A SMART WORLD

Allen Lane.

Bounded Rationality

Reinhard Selten

Werner Reutter

MIT Press]

Bounded Rationality : The Adaptive Toolbox

Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Planck Institute for Human Development, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes-processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis-they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make-how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question-Gigerenzer shows how gut feelings not only lead to good practical decisions but also underlie the moral choices that make our society function. In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.

Gut Feelings: The Intelligence of the Unconscious

Health, Fitness & Dieting

Psychology & Counseling

Risk Savvy: How to Make Good Decisions

A new eye-opener on how we can make better decisions—by the author of Gut FeelingsIn this age of big data we often trust that expert analysis—whether it’s about next year’s stock market or a person’s risk of getting cancer—is accurate. But, as risk expert Gerd Gigerenzer reveals in his latest book, Risk Savvy, most of us, including doctors, lawyers, and financial advisors, often misunderstand statistics, leaving us misinformed and vulnerable to exploitation.Yet there’s hope. In Risk Savvy, Gigerenzer gives us an essential guide to the science of good decision making, showing how ordinary people can make better decisions for their money, their health, and their families. Here, Gigerenzer delivers the surprising conclusion that the best results often come from considering less information and listening to your gut.

Risk Savvy: How To Make Good Decisions

Penguin??Books

See the best price to sell, buy, or rent books by Gerd Gigerenzer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gerd Gigerenzer