Age of E-Tail: Conquering the New World of Electronic Shopping

<p>"A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses." Ian Irvine, Chairman, Capital Radio "Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet trends and provides strategic insights into future developments for all involved in consumer products and services." Peter Agar, Deputy Director-General, Confederation of British Industry and Chairman, Alliance for Electronic Business "The book is a must-read for anyone intending to enter the fascinating world of the Internet and be successful." Burkhard WollschlÄger, Chief Executive, Supervisory Board of Viag and Grundig "There are useful insights here, both for companies starting out and for those already established on the web." Robin Klein, Chairman, Zoom.co.uk "A refreshing book for anyone wanting to understand and utilize the revolution in consumer businesses caused by the Internet." Stephan Schambach, Founder and Chief Executive, Intershop "The Age of E-Tail analyses all aspects of Internet-based business with the consumer. You have to bring open-mindedness and creativity. The book will give you suggestions and guidelines: suggestions as to what is conceivable and guidelines as to how it can be achieved." Thomas Middelhof, Chief Executive, Bertelsmann "The contention that the new age of e-tail heralds the death of ‘legacy’ brands is one that is well worth pursuing." Helen Alexander, Chief Executive, The Economist Group</p>

The Age of E-Tail: Conquering the New World of Electronic Shopping

Business & Money

Schneider, Dirk

Gerbert, Philipp

Birch, Alex

OCE&C

The McKenna Group

Management & Leadership

Capstone

Digital Storm is not about the internet. It is about doing business in the new century. In 1999 Lou Gerstner, Chief Executive of IBM, commented: "The dot.coms are only the fireflies before the storm." While much has been written about the fireflies, the current book focuses on the storm. More specifically, it provides insights to help companies sail through the digital storm, while exposing shortcomings in past and present concepts.  Leading companies are still licking their wounds from the early turbulences of the digital storm and unable to comprehend the ensuing lull. This book will help them to fully grasp the underlying forces that are re-shaping the way business is done.

Digital Storm: Fresh Business Strategies from the Electronic Marketplace

Industries

Capstone Ltd

Electronic Shopping verlangt nicht nur die Abbildung eines Katalogs im Netz als neuen Vertriebskanal, sondern neue Marketing-Instrumente und -Methoden. Dieses Buch bietet die richtige Navigationshilfe.  "Der Rummel, der um dieses Buch gemacht wurde, fand zu Recht statt. Die Autoren liefern eine umfassende Darstellung von E-Shopping mit vielen praktischen Beispielen. Ein Standardwerk für den Einstieg in die digitale Welt von morgen. Komplexe Sachverhalte werden in einem hochdynamischen Umfeld zugriffssicher auf den Punkt gebracht. Dieses Buch hat das Zeug zum Klassiker." (HK Holz- und Kunststoffverarbeitung, 03/2001)

E-Shopping: Erfolgsstrategien im Electronic Commerce: • Marken schaffen • Shops gestalten • Kunden binden (German Edition)

Economics

Gabler Verlag

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