Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Marketing

Business & Money

Geoff Lancaster Paul Reynolds

Marketing & Sales

PALGRAVE~MACMILLAN

Marketing Made Simple (Made Simple Books)

Made Simple

See the best price to sell, buy, or rent books by Geoff Lancaster Paul Reynolds. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Geoff Lancaster Paul Reynolds

See the best price to sell, buy, or rent books by Geoff Lancaster Paul Reynolds. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing

Marketing Made Simple (Made Simple Books)