Inmon is considered the father of the data warehouse concept, and here teams up with John A Zachman of framework fame, and warehouse practitioner Jonathon G. Geiger to explain how a company can spin data into information. They discuss such matters as the importance of data architecture, how the Zachman Framework has enhanced the role of data administration, migrating legacy systems, and applying the Framework to support total quality management and reengineering efforts. Annotation c. by Book News, Inc., Portland, Or.

Data Stores, Data Warehousing, and the Zachman Framework: Managing Enterprise Knowledge (McGraw-Hill Series on Data Warehousing and Data Management)

Computers & Technology

Inmon, William H.

Zachman, John A.

Geiger, Jonathan G.

Networking & Cloud Computing

Computing McGraw-Hill

Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.

Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management

Business & Money

Imhoff, Claudia

Loftis, Lisa

Management & Leadership

John Wiley&Sons, Inc.

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