Design Thinking for Visual Communication (Basics Design)

Gavin Ambrose

Bloomsbury Visual Arts

The Fundamentals of Typography

PAUL HARRIS

Sallyanne Theodosiou

Bloomsbury UK

Dictionnaire visuel de la mode (French Edition)

Reference

Words, Language & Grammar

PYRAMYD (ï¿½DITIONS)

Introducing the brand-new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the space one has to present the graphic elements of a design: the size of a book, the scale of a poster, the folds in a brochure. This instructive handbook examines in detail books, magazines, posters, direct mail, brochures, and Web pages to see how effectively they communicate, how appealing they look, and how strong an impact they make on the user. The original ideas showcased throughout are inspirational.

Basics Design: Format

Computers & Technology

Programming

AVA Publishing

Layout is the arrangement of the elements of design in relation to the space that it occupies according to an overall design scheme. It could also be called the management of form and space. The objective of layout is to present the visual and textural elements that are to be communicated in a manner that enables the reader to receive it with the minimum of effort. With good layout, a reader can be navigated through quite complex information in both print and electronic media. The second title in the Basics Design series Layout addresses the practical and aesthetic considerations of the job in hand such as where and how the content will be viewed, regardless of whether the final format is a magazine, website, television graphic or bottle of bubble bath. How the content will be used is also discussed. The use of a grid, for example, allows quick and accurate placement of items and ensures a consistent visual identity from page to page, or item to item across a range of products. This book will prove indispensable for anyone wanting to acquire a thorough knowledge of the building blocks of creative design.

Basics Design: Layout

This further addition to AVA's Basics Design series will follow on from Format and Layout to cover the third fundamental element of graphic design, typography. Typography is the means by which a written idea is given a visual form. The selection of this visual form can dramatically affect the readability of the written idea and a reader's feelings towards it due to the hundreds, if not thousands of typefaces available. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Aimed at both students and practising designers, this book will provide an in-depth exploration of typography and a thorough examination of how it informs other aspects of creative design.

Basics Design: Typography

Images are used everywhere, from cinema posters to perfume packaging, they have the power to elicit a response and impart information. Images can, quite literally, 'paint a thousand words', but understanding what they mean, when to use them and how to control them is becoming ever more crucial. The ability to alter images is made far easier through technological advances. Importantly though, what we're altering needs to be understood and controlled. "Basics Design: Image" will look at two distinct areas: what images mean and how we can create them. A primer in basic semiotics, "Basics Design: Image" will unravel the often complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation. "Basics Design: Image" aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the 'basic' sections discussed and allow the reader to see the relevance of fundamental principles in practice.

Basics Design: Images

Arts & Photography

History & Criticism

Colour

Graphic Design

Thames&Hudson

How can printing and finishing techniques be used to enhance graphic design? Basics Design: Print and Finish explores that question in depth, with complete information that will be valuable to both graphic-design students and practicing designers. Concepts such as color building, reversing out, tints, shades, gradients, halftones, and computer-to-plate printing are all explained fully, with visual examples for each. Thermography, debossing, embossing, die cutting, varnishing, and other techniques are also covered in detail, with illustrations. Examples from top design studios illuminate the text and inspire readers to use these print and finish techniques in their own work.

Basics Design 06: Print and Finish

Fairchild Books AVA

Das Layout-Buch

Stiebner Verlag GmbH

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Books by Gavin Ambrose