This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software.

MARKSTRAT3: The Strategic Marketing Simulation

Business & Money

Larreche,Jean-Claude

GATIGNON, Hubert

Management & Leadership

South-Western College Pub.

Markstrat: A Marketing Strategy Game

Larreche, Jean C.

Scientific Press

Markstrat 2: Instructors' Manual

Scientific P.,U.S.

Adstrat: A Decision Support System for Advertising Strategy/Book and 5 1/4" Disk

Scientific Pr

Adstrat: An Advertising Decision Support System

Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Making Innovation Last: Volume 1: Sustainable Strategies for Long Term Growth

Gotteland, David

Haon, Christophe

Science & Math

PALGRAVE~MACMILLAN

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth

Statistical Analysis of Management Data

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on:
<ul>
<li>confirmatory factor analysis</li>
<li>canonical correlation analysis</li>
<li>cluster analysis</li>
<li>analysis of covariance structure</li>
<li>multi-group confirmatory factor analysis and analysis of covariance structures.</li>
</ul>
Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.

Economics

Springer

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This third edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, this edition includes:
· A new chapter on the analysis of mediation and moderation effects
· Examples using STATA for most of the statistical methods
· Example of XLSTAT applications 
Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods particularly relevant and typically used in management research, and to learn how they can be applied using widely available statistical software.

This book offers a comprehensive approach to multivariate statistical analyses. It provides theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications.

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Books by GATIGNON, Hubert