The Diagrams of Architecture: AD Reader

Since the 1980s, the diagram has become a preferred method for researching, communicating, theorising and making architectural designs, ideas and projects. Thus the rise of the diagram, as opposed to the model or the drawing, is the one of the most significant new developments in the process of design in the late 20th and early 21st centuries. Diagrams of Architecture is the first anthology to represent - through texts and diagrams - the histories, theories and futures of architecture through the diagram. 
Spanning the Pre-historic to the Parametric, Diagrams of Architecture illustrates over 250 diagrams and brings together 26 previously published and newly commissioned essays from leading international academics, architects, theorists and professional experts. These combine to define the past and future of the diagram's discourse. Prefaced with a critical introduction by Mark Garcia, each text investigates a central concept or dimension of the diagram ranging from socio-cultural studies, science, philosophy, technology, CAD/CAM, computing and cyberspace and virtual/digital design to methodology, environment/sustainability and phenomenological, poetic and art architecture; as well as interior, urban, engineering, interactive and landscape design. <ul>
<li>The first critical, multidisciplinary book on the history, theory and futures of the architectural diagram.</li> <li>Includes seminal articles on the diagram from the history and theory of architecture such as those by Peter Eisenman, Sanford Kwinter, MVRDV, Neil Spiller, Lars Spuybroek, UN Studio and Anthony Vidler.</li> <li>Features 14 newly commissioned articles by leading architects and theorists, including Charles Jencks, Hanif Kara, Patrik Schumacher, Neil Spiller, Leon van Schaik and Alejandro Zaera-Polo and two new interviews with Will Alsop and Bernard Tschumi.</li> <li>Includes a full-colour critical collection of over 250 of the most significant and original diagrams, many of which are previously unpublished, in the history of architecture from around the world.</li> </ul>

Arts & Photography

Garcia, Mark

Architecture

wiley

Since the 1980s, the diagram has become a preferred method for researching, communicating, theorising and making architectural designs, ideas and projects. Thus the rise of the diagram, as opposed to the model or the drawing, is the one of the most significant new developments in the process of design in the late 20th and early 21st centuries. Diagrams of Architecture is the first anthology to represent - through texts and diagrams - the histories, theories and futures of architecture through the diagram. Spanning the Pre-historic to the Parametric, Diagrams of Architecture illustrates over 250 diagrams and brings together 26 previously published and newly commissioned essays from leading international academics, architects, theorists and professional experts. These combine to define the past and future of the diagram's discourse. Prefaced with a critical introduction by Mark Garcia, each text investigates a central concept or dimension of the diagram ranging from socio-cultural studies, science, philosophy, technology, CAD/CAM, computing and cyberspace and virtual/digital design to methodology, environment/sustainability and phenomenological, poetic and art architecture; as well as interior, urban, engineering, interactive and landscape design. <ul>
<li>The first critical, multidisciplinary book on the history, theory and futures of the architectural diagram.</li> <li>Includes seminal articles on the diagram from the history and theory of architecture such as those by Peter Eisenman, Sanford Kwinter, MVRDV, Neil Spiller, Lars Spuybroek, UN Studio and Anthony Vidler.</li> <li>Features 16 newly commissioned articles by leading architects and theorists, including Will Alsop, Charles Jencks, Hanif Kara, Patrik Schumacher, Bernard Tschumi, Leon van Schaik and Alejandro Zaera-Polo.</li> <li>Includes a full-colour critical collection of over 250 of the most significant and original diagrams, many of which are previously unpublished, in the history of architecture from around the world.</li> </ul>

Roger McManus, a battle-scarred, veteran entrepreneur, teams up with Chef Mark Garcia to develop an entirely different perspective on the subject of restaurant ownership. Entrepreneurial Insanity in the Restaurant Business challenges the reader to keep the art of cooking and food design in perspective, but to get real about the business of selling food! The ideas in this book will forever change how the motivated restaurateur will view his or her profession -- and life. The concept behind the Entrepreneurial Insanity series rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. Mark and Roger have created a book that makes the distinction between owning a restaurant and owning a business asset very clear. It is the difference between owning a small business and being an entrepreneur! This book lays out the case for, and the strategy by which, professional restaurateurs can grow their business and their freedom.

Entrepreneurial Insanity in the Restaurant Business: When Doing the Same Things Do Not Produce Different Results...

Business & Money

McManus, Roger

Management & Leadership

Planner Press

How to Become a Rock Star Chef in the Digital Age: A Step-by-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build their Brand to Superstar Level

Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing. In the end, it’s all about how you engage and serve your customers and potential customers. As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.

Morgan James Publishing

See the best price to sell, buy, or rent books by Garcia, Mark. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Garcia, Mark

See the best price to sell, buy, or rent books by Garcia, Mark. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Diagrams of Architecture: AD Reader

The Diagrams of Architecture: AD Reader

Entrepreneurial Insanity in the Restaurant Business: When Doing the Same Things Do Not Produce Different Results...

How to Become a Rock Star Chef in the Digital Age: A Step-by-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build their Brand to Superstar Level

How to Become a Rock Star Chef in the Digital Age: A Step-by-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build their Brand to Superstar Level