Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Paul B. Brown

G. Michael Maddock

Luisa C. Uriarte

wiley

Are you an Idea Monkey? Someone who can produce 183 product or service concepts before lunch, if you had to? Idea Monkeys are unconcerned with all the reasons why an idea might not work and, instead, choose to pour their energy into possibilities. They inspire those around them with their quick wit, nimble minds and ability to turn any challenge into a brainstorm. They are upbeat, remarkably talented and all too often a major pain in the butt to rein in. Do you manage these kinds of people? If so, you are a (Ring)leader. (Ring)leaders know how to awaken and focus the Idea Monkeys within their organizations. (Ring)leaders are an incredibly valuable resource. They set the strategy. They execute with precision. They make the company money. They get the essential things done. They focus the Idea Monkeys on what matters most. In a series of short (extremely entertaining) chapters, Free the Idea Monkey...to focus on what matters most! shows how the most innovative leaders and organizations work and play to find the proper balance between its divergent and convergent thinkers--between the Idea Monkeys and (Ring)leaders. That's the secret, and it's what creates real progress. Just think about the founding of Disney. Walt Disney partnered with his brother, Roy Disney. (Walt handled the Imagineering; Roy made sure they made money at it.) Examples of these kinds of partnerships are endless: Orville and Wilbur Wright; Steve Jobs and Steve Wozniak; Paul Allen and Bill Gates. Free the Idea Monkey...to focus on what matters most! is filled with true stories, practical tips and illustrations--all designed to show you how to create these types of profitable partnerships in life and in business. Written by the proven entrepreneurs who are leading a globally recognized innovation agency, this book can help any company, manager or creative person become more effective. Special Idea Monkey Bonus: This book can be reengineered to wrap more than 200 small fish, line the bottoms of more than 63 hamster cages, or play a leading role in your origami club. So it's green, too. Oh, boy! Buy the book and start focusing on what matters most!

Free the Idea Monkey... to focus on what matters most!

Business & Money

Raphael Louis Vitón

Processes & Infrastructure

ISB Publishing

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Books by G. Michael Maddock