Discusses the basics of computing, focusing on the special needs of senior citizens, and provides advice on purchasing, setting up, and working with a computer

Young at Heart: Computing for Seniors

Furlong, Mary

Lipson, Stefan B.

Computers & Technology

McGraw-Hill/Osborne Media

Turning Silver into Gold: How to Profit in the New Boomer Marketplace

As they age, America’s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world’s number one authority on marketing to “post-50” baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they’re about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I’ll have what she’s having The new sexual revolution: making it feel like the first time—or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect

Business & Money

Business Development & Entrepreneurship

Ft Press

A guide for beginners explains the principles, functionality, and real-life applications of personal computers, discussing e-mail, Web browsing, online shopping, and financial management

Grown-Up's Guide to Computing (Independent General Use)

Hardware & DIY

Microsoft Press

We Teach With Technology: New Visions for Education

Kearsley, Greg

Hunter, Beverly

Software

Intl Society for Technology in educ

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Books by Furlong, Mary