This second edition of Fry's "Introduction to Business: An Integrated Framework" builds on its previous success. The text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together.

Business (McGraw-Hill International Editions)

Business & Money

Fred L.

Stoner Fry

Management & Leadership

McGraw-Hill Inc.,US

See the best price to sell, buy, or rent books by Fred L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fred L.

See the best price to sell, buy, or rent books by Fred L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business (McGraw-Hill International Editions)