Unjustly accused of causing a multiple car wreck that kills several people, his young son among them; American CPA Doug Harmon languishes in the notorious Saudi Al-Mattar prison for six months. When he finally secures his release and returns to work, Doug stumbles upon evidence that the accident was actually a bungled murder attempt. As lead auditor for the Saudi Arabian Royal Oil Company (Saroco), Doug had asked too many embarrassing questions about a missing oceangoing oil tanker and other accounting irregularities. Doug devises a three-fold plan: get the company's undivided attention expose the people who murdered his son recover millions of lost income and investment dollarsKey to his plan is a scheme to inject an oil-eating microbe into wells of the two largest fields in Saudi ArabiaTo accomplish his plot, Doug uses his own version of Vitamin Wow: asking influential friends for help. Clance Jacobs, the richest nurse in the world and the biggest bootlegger in the Eastern Province of Saudi Arabia handles the plan's darker aspects.Willie-Bill the Dwarf, a brilliant genetic engineer, takes time off from debauching his way through Bangkok's bars and massage parlors to manufacture the special bacteria Doug needs.Bobby Roogh, a self-taught computer genius handles the computer details Doug requires for his plan to succeed.Once his strategy is in motion, Doug guides the oil company and the Kingdom of Saudi Arabia through a series of maneuvers that enables the Saudi legal system to extract its brutal payment.

Vitamin Wow

Literature & Fiction

Frayne, James

Contemporary

iUniverse

The power of the publicA revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public have the power to shape the image and reputation of businesses in giant public conversations. On social media platforms, blogs, consumer websites, web forums and comment threads, ordinary people are taking the lead in defining how businesses are seen by the outside world.The entire corporate communications model has been turned on its head. Since its inception as a recognised industry in the 1920s, corporate communications has relied on major advertising and marketing campaigns, as well as traditional media relations and public affairs, to create the desired images of businesses. In short, corporate communications was conducted by elites, amongst elites, at arms length from consumers. Now this approach lies redundant.The challenges posed by the new power of the public mean corporate communications increasingly resembles political campaigning. In this world, as in politics, businesses must put the public first. They must engage the public in fast-moving, emotional, two-way conversations. Businesses have to be the most influential and credible voice amongst many; they must become experts in public persuasion.Communications consultant James Frayne explains what businesses can learn from political campaigns to help them deal with these new challenges. Drawing on interviews with respected political consultants and case studies of successful campaigns, Frayne reveals how the best campaigns engage public audiences and shape their views, and shows how businesses can implement these techniques and strategies in their corporate communications.'Meet the People' is required reading for modern businesses that want to know how to lead the public conversation that surrounds them.

Meet the People: Why Businesses Must Engage With Public Opinion to Manage and Enhance Their Reputations

Business & Money

Education & Reference

Harriman House Pub

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