This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.

User-Centred Graphic Design: Mass Communication And Social Change

Arts & Photography

van Toorn, Jan

Frascara, Jorge

Meurer, Bernd

Winkler, Dietmar

Graphic Design

CRC-Press

Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.

Communication Design: Principles, Methods, And Practice

Allworth Pr

Designing Effective Communications: Creating Contexts for Clarity and Meaning

• Groundbreaking ideas on how we communicate a message • Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration • Exciting for students and teachers of graphic arts and communication In the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional “the medium is the message” theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.

Designing Effective Communications: Creating Contexts for Clarity And Meaning

History & Criticism

See the best price to sell, buy, or rent books by Frascara, Jorge. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Frascara, Jorge