Visual masking is a technique used in cognitive research to understand pre-conscious processes (priming, for example), consciousness, visual limits, and perception issues associated with psychopathology. This book is a short format review of research using visual masking: how it has been used, and what these experiments have discovered.Topics covered include concepts, varieties, and theories of masking; masking and microgenetic mechanisms and stagesof visual processing; psychopharmacological and genetic factors in masking, and more.
<ul>
<li>Provides succinct information about the widely dispersed masking studies and points out some new trends in masking research </li>
<li>Reviews transcranial magnetic stimulation (TMS) as an alternative to the traditional psychophysical masking methods</li>
<li>Comments on the methodological pitfalls hidden in the practice of masking, helping to improve the quality of future research where masking is used as a tool </li>
<li>Informs readers about recent developments in theoretical attempts to understand masking</li>
</ul>

Visual Masking: Studying Perception, Attention, and Consciousness

Health, Fitness & Dieting

Francis, Gregory

Bachmann, Talis

Psychology & Counseling

Academic Press

Designed specifically for non-majors, PHYSICS: A CONCEPTUAL WORLD VIEW provides an engaging and effective introduction to physics using a flexible, fully modular presentation ideal for a wide variety of instructors and courses. Incorporating highly effective Physics Education Research pedagogy, the text features an ongoing storyline describing the development of the current physics "world view," which provides students with an understanding of the laws of nature and the context to better appreciate the importance of physics. The text's appealing style and minimal use of math also help to make complex material interesting and easier to master, even for students normally intimidated by physics or math. For instructors who want to incorporate more problem-solving skills and quantitative reasoning, the optional, more detailed, "Problem Solving to Accompany Physics: A Conceptual World View" student supplement reveals more of the beauty and power of mathematics in physics. The text can also be customized to fit any syllabus through Cengage Learning's TextChoice custom solution program. In addition, the new Seventh Edition includes a thoroughly revised art program featuring elements such as balloon captions and numerous illustrations to help students better visualize and understand key concepts.

Bundle: Physics: A Conceptual World View, 7th + Problem Solving

Business & Money

Kirkpatrick, Larry

Management & Leadership

Cengage Learning'

Bundle: Physics: A Conceptual World View, 7th + WebAssign Printed Access Card for Kirkpatrick/Francis's Physics: A Conceptual World View, 7th Edition, Single-Term

Science & Math

Physics

This open access textbook provides the background needed to correctly use, interpret and understand statistics and statistical data in diverse settings. Part I makes key concepts in statistics readily clear. Parts I and II give an overview of the most common tests (t-test, ANOVA, correlations) and work out their statistical principles. Part III provides insight into meta-statistics (statistics of statistics) and demonstrates why experiments often do not replicate. Finally, the textbook shows how complex statistics can be avoided by using clever experimental design. Both non-scientists and students in Biology, Biomedicine and Engineering will benefit from the book by learning the statistical basis of scientific claims and by discovering ways to evaluate the quality of scientific reports in academic journals and news outlets.

Understanding Statistics and Experimental Design: How to Not Lie with Statistics (Learning Materials in Biosciences)

Herzog, Michael H.

Clarke, Aaron

Springer

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