This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before

Revenue Management: Maximizing Revenue in Hospitality Operations (AHLEI - Revenue Management)

Business & Money

American Hotel & Lodging Association

Forgacs, Gabor

Industries

Educational Institute

This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects. The Second Edition has been expanded to 12 chapters. Much attention is given to the latest industry trends such as the use of social media from a revenue management perspective. Other new topics of discussion include: Big Data and market intelligence; upselling; spreadsheet design for displacement analysis; search dynamics, Google, and revenue management; and automation in revenue management. New, original case studies have been added to the end of each chapter.

Revenue Management with Answer Sheet (AHLEI) (2nd Edition) (AHLEI - Revenue Management)

During development cells and tissues undergo changes in pattern and form that employ a wider range of physical mechanisms than at any other time in an organism's life. This book demonstrates how physics can be used to analyze these biological phenomena. Written to be accessible to both biologists and physicists, major stages and components of the biological development process are introduced and then analyzed from the viewpoint of physics. The presentation of physical models requires no mathematics beyond basic calculus.

Biological Physics of the Developing Embryo

Science & Math

Newman, Stuart A.

Biological Sciences

Cambridge University Press

Revenue Management provides a solid understanding of revenue management's key concepts and the selective application of its most effective strategies for hospitality operations. This new book explores the applicability of revenue maximization strategies and their operational aspects. It provides readers with a concise understanding of this important discipline.

Revenue Management: Maximizing Revenue in Hospitality Operations

Educational Inst of the Amer Hotel

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Books by Forgacs, Gabor