<p>Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Bolivar J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often get.</p>

Why We Talk: The Truth Behind Word-of-Mouth

Business & Money

Bolivar J. Bueno

Foreword by Former Chief Marketing Officer of Wal-Mart Paul Higham

Marketing & Sales

Creative Crayon Publishing

See the best price to sell, buy, or rent books by Foreword by Former Chief Marketing Officer of Wal-Mart Paul Higham. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Foreword by Former Chief Marketing Officer of Wal-Mart Paul Higham

See the best price to sell, buy, or rent books by Foreword by Former Chief Marketing Officer of Wal-Mart Paul Higham. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Why We Talk: The Truth Behind Word-of-Mouth