Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data, a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: 
<ul>
<li>Improved techniques for evaluating survey questions </li>
<li>The latest options available to researchers in using the computer and the internet for surveys</li>
<li>Recent methodological findings to enhance survey research </li>
</ul>
With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey―and how much confidence to place in the reported results based on this relationship.

Survey Research Methods, Third Edition (Applied Social Research Methods Series Volume 1)

Politics & Social Sciences

Floyd J. Fowler, Jr.

Social Sciences

Sage Publications

Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data, a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveysRecent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey―and how much confidence to place in the reported results based on this relationship. 

Survey Research Methods (Applied Social Research Methods)

Sage Publications, Inc.

Survey Methodology

Robert M. Groves

Mick P. Couper

James M. Lepkowski

Eleanor Singer

Roger To

Wiley Global Research (STMS)

Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." --Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." --Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." --Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: <ul> <li>Updated explanations of sampling frame issues for mobile telephone and web surveys</li> <li> New scientific insight on the relationship between nonresponse rates and nonresponse errors </li> <li> Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues </li> <li> The latest research findings on effective questionnaire development techniques </li> <li> The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design </li> <li> An expanded FAQ chapter that addresses the concerns that accompany newly established methods </li> </ul> Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

Roger Tourangeau

wiley

The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features
<ul>
<li>Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application</li>
<li>Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher Offers in-depth discussion of non-response and sample size issues, especially as they relate to power</li>
<li>Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches</li>
<li>Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models 
</li>
</ul>
Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition: "Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." ―Mark Berends, Vanderbilt University

Survey Research Methods (Applied Social Research Methods Series, No. 1)

See the best price to sell, buy, or rent books by Floyd J. Fowler, Jr.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Floyd J. Fowler, Jr.