This is a revision of a market leader in social cognition written by two well-known and respected authors. The text is designed to provide a critical overview of the theories and methods in the newly emerging field of social cognition. The major theme of the book is that normal cognitive processes account for much of how people understand themselves and others. In basic research, social cognition theories of attribution, psychological control, social schemata, attention, person memory, and social inference have become central to the field. In a recent poll, social psychologists predicted that topics within a cognitive approach would be the most popular research area in the coming decade.

Social Cognition

Health, Fitness & Dieting

Fiske, Susan T.

Taylor, Shelley E.

Psychology & Counseling

McGraw-Hill Humanities/Social Sciences/Languages

McGraw-Hill/Higher Education

This is a revision of a market leader in social cognition written by two well-known and respected authors. The text is designed to provide a critical overview of the theories and methods in the newly emerging field of social cognition. The major theme of the book is that normal cognitive processes account for much of how people understand themselves and others. In basic research, social cognition theories of attribution, psychological control, social schemata, attention, person memory, and social inference have become central to the field. In a recent poll, social psychologists predicted that topics within a cognitive approach would be the most popular research area in the coming decade.

Social Cognition (Topics in Social Psychology)

Addison-Wesley Publishing Company

Fiske provides psychologists with a cutting-edge approach on evolutionary and cross-cultural psychology. The book addresses research on three different levels: brain function and cognition, individual and situations, and groups and cultures. The second edition has been updated to present contemporary research in social psychology. It also discusses increasingly important issues in the field. This includes emotion science and the impact of neuroscience on social and personality psychology. Psychologists agree that the second edition captures an important movement in social psychology with the core motives approach.

Social Beings: Core Motives in Social Psychology

wiley

Offering a refreshingly new approach, while maintaining the standard chapter topics of traditional social psychology texts, Susan Fiske's SOCIAL BEINGS conveys the excitement and vitality of this fascinating field, and captures students' imaginations by connecting the material to their everyday lives. Fiske provides a highly readable and engaging narrative flow based on the five core social motives repeatedly identified by personality and social psychologists: Belonging, Understanding, Controlling, Enhancing Self, and Trusting. Throughout, the book integrates material showing the field's relevance to human problems and incorporates motivation, social evolution, and culture, not as after-thoughts, but as intrinsic features of the text.

Social Beings: A Core Motives Approach to Social Psychology

Offering a refreshingly new approach, while maintaining the standard chapter topics of traditional social psychology texts, Susan Fiske's SOCIAL BEINGS conveys the excitement and vitality of this fascinating field, and captures students' imaginations by connecting the material to their everyday lives. Fiske provides a highly readable and engaging narrative flow based on the five core social motives repeatedly identified by personality and social psychologists: Belonging, Understanding, Controlling, Enhancing Self, and Trusting. Throughout, the book integrates material showing the field's relevance to human problems and incorporates motivation, social evolution, and culture, not as after-thoughts, but as intrinsic features of the text.

Envy Up, Scorn Down: How Status Divides Us

An insightful examination of why we compare ourselves to those above and below us. The United States was founded on the principle of equal opportunity for all, and this ethos continues to inform the nation's collective identity. In reality, however, absolute equality is elusive. The gap between rich and poor has widened in recent decades, and the United States has the highest level of economic inequality of any developed country. Social class and other differences in status reverberate throughout American life, and prejudice based on another's perceived status persists among individuals and groups. In Envy Up, Scorn Down, noted social psychologist Susan Fiske examines the psychological underpinnings of interpersonal and intergroup comparisons, exploring why we compare ourselves to those both above and below us and analyzing the social consequences of such comparisons in day-to-day life. What motivates individuals, groups, and cultures to envy the status of some and scorn the status of others? Who experiences envy and scorn most? Envy Up, Scorn Down marshals a wealth of recent psychological studies as well as findings based on years of Fiske's own research to address such questions. She shows that both envy and scorn have distinctive biological, emotional, cognitive, and behavioral characteristics. And though we are all "wired" for comparison, some individuals are more vulnerable to these motives than others. Dominant personalities, for example, express envy toward high-status groups such as the wealthy and well-educated, and insecurity can lead others to scorn those perceived to have lower status, such as women, minorities, or the disabled. Fiske shows that one's race or ethnicity, gender, and education all correlate with perceived status. Regardless of whether one is accorded higher or lower status, however, all groups rank their members, and all societies rank the various groups within them. We rate each group as either friend or foe, able or unable, and accordingly assign them the traits of warmth or competence. The majority of groups in the United States are ranked either warm or competent but not both, with extreme exceptions: the homeless or the very poor are considered neither warm nor competent. Societies across the globe view older people as warm but incompetent. Conversely, the very rich are generally considered cold but highly competent. Envy Up, Scorn Down explores the nuances of status hierarchies and their consequences and shows that such prejudice in its most virulent form dehumanizes and can lead to devastating outcomes―from the scornful neglect of the homeless to the envious anger historically directed at Tutsis in Rwanda or Jews in Europe. Individuals, groups, and even cultures will always make comparisons between and among themselves. Envy Up, Scorn Down is an accessible and insightful examination of drives we all share and the prejudice that can accompany comparison. The book deftly shows that understanding envy and scorn―and seeking to mitigate their effects―can prove invaluable to our lives, our relationships, and our society.

Business & Money

Economics

Russell Sage Foundation

Providing an entertaining yet responsible look at how humans influence each other, Social Beings, 3rd Edition offers a refreshingly new approach, while maintaining the standard chapter topics of traditional social psychology texts. Focusing on the five core social motives-to belong, to understand, to control, to self-enhance, and to trust, author Susan Fiske provides a highly readable and engaging narrative flow that integrates material showing the field’s relevance to human problems and incorporates motivation, social evolution, and culture, not as after-thoughts, but as intrinsic features of the text. The third edition seamlessly mixes classic research with cutting edge topics that affect the current world of social psychology.

John Wiley&Sons, Inc.

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way―we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. <ul>
<li>Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands</li> <li>Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more</li> <li>Draws from original research, evaluating over 45 companies over the course of 10 separate studies</li> </ul>
The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

The Human Brand: How We Relate to People, Products, and Companies

Malone, Chris

Marketing & Sales

Jossey-Bass

Social Beings: Core Motives in Social Psychology (Evaluation Copy)

See the best price to sell, buy, or rent books by Fiske, Susan T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fiske, Susan T.

See the best price to sell, buy, or rent books by Fiske, Susan T.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Social Cognition

Social Cognition

Social Cognition (Topics in Social Psychology)

Social Beings: Core Motives in Social Psychology

Social Beings: A Core Motives Approach to Social Psychology

Social Beings: A Core Motives Approach to Social Psychology

Envy Up, Scorn Down: How Status Divides Us

Social Beings: Core Motives in Social Psychology

The Human Brand: How We Relate to People, Products, and Companies

Social Beings: Core Motives in Social Psychology (Evaluation Copy)