Myths of Oz: Reading Australian Popular Culture

Myths of Oz: Reading Australian Popular Culture (Media and Popular Culture ; 2)

History

HODGE, Bob

Fiske, John

Australia & Oceania

Allen& Unwin

Myths of Oz: Reading Australian Popular Culture (MEDIA AND POPULAR CULTURE)

Turner, Graeme

'...well-written and accessible.  Making the difficult seem easy is Fiske's great talent.  No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: *   highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. *   locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. *   refutes the theory that a mass audience mindlessly consumes every product it is offered.

Reading the Popular

Politics & Social Sciences

Social Sciences

Unwin Hyman

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us – shopping malls, popular music, the various forms of television – lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske’s "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicago’s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske’s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it.

Harpercollins

(This study attempts to outline a theory of popular culture in capitalist societies. It is published simultaneously, and as an extension of, Reading the Popular, an analysis of key sites and texts where culture is made, ranging from the beach to Madonna, from TV News to Sears Tower)

Understanding popular culture

Outlines of Cosmic Philosophy; Volume IV

Wentworth Press

Introduction to communication studies (Studies in communication)

Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.

Reference

Words, Language & Grammar

Routledge

A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism.

Television Culture (Studies in Communication Series) (Volume 3)

Humor & Entertainment

Radio

Television Culture: Popular Pleasures and Politics (Studies in Communication)

Television

This compelling analysis of television provides the student with the theoretical tools necessary for conducting a rigorous analysis of the medium. Accessible but not simplistic, the authors encourage you to challenge the accepted role of TV

Reading Television

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Books by Fiske, John