Whether you run a single-person home office, a small firm, or even a local nonprofit, to succeed in today’s changing, hyper-competitive marketplace, you need to know everything you can about finding, winning and keeping customers—marketing in other words. The competitive lifeline of any business, large or small, marketing isn’t just about placing an ad in the local penny saver—it’s about establishing an ongoing dialogue between you and your customers that influences nearly every phase of your operation, from product development, pricing, packaging and distribution, to advertising, public relations, sales, and customer service. 
Small Business Marketing For Dummies is your road map to successful marketing. Packed with savvy tips and easy-to-implement action steps, this street smart guide arms you with the ammunition you need to survive and thrive in the war for profits and market share. You get proven strategies that help you: <ul>
<li>Expand your customer base</li> <li>Earn your customers’ undying loyalty</li> <li>Get more repeat business and customer referrals</li> <li>Get the word out with low-cost, high-impact campaigns</li> <li>Generate publicity and word-of-mouth</li> <li>Stay one-step ahead of the competition</li> </ul>
Find out why don’t have to have to have a million-dollar marketing budget to wage a solid-gold marketing campaign. Experts Barbara Findlay Schenck and Linda English walk you step-by-step through the entire marketing process, offering sage advice and guidance on: <ul>
<li>Developing a winning marketing strategy</li> <li>Defining your target market and customer profile</li> <li>Creating a killer marketing plan</li> <li>Establishing your position and brand</li> <li>Creating effective low-cost advertising campaigns</li> <li>Writing high-impact press releases and television and radio ads</li> <li>Marketing on the Internet—includes proven tips for how to build a website and generate online traffic</li> <li>Building customer loyalty with superior customer service</li> </ul>
There are currently five million small businesses with fewer than 20 employees in America, and that number is expected to rise steadily over the next decade. Small Business Marketing For Dummies supplies you with the marketing know-how you need to stay out ahead of the pack.

Small Business Marketing For Dummies?

Business & Money

Findlay Schenck, Barbara

Marketing & Sales

For Dummies

Discover the ins and outs of constructing a winning business plan When you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start–up money from investors or are looking to expand or re-energize your business, a business plan will give you a defined road map to help you get your business moving. Business Plans Kit For Dummies, 4th Edition has been updated to give you the very latest information on today's current economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements. <ul>
<li>Refreshed examples and data sources for planning</li> <li>Updated "ten top plans" section</li> <li>CD includes new forms, worksheets, and resources</li> </ul>
If you're a small business owner, investor, or entrepreneur looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered! Note: CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Business Plans Kit For Dummies

Peterson, Steven D.

Jaret, Peter E.

Management & Leadership

Produced by BizBuySell, the Internet's largest marketplace for businesses for sale, and written in conjunction with Small Business Strategist, Barbara Findlay Schenck, author of best-selling business books including Selling Your Business For Dummies, this guide provides a comprehensive overview of the small business sales process including actionable advice and step-by-step instructions to help maximize selling success.

The BizBuySell Guide to Selling Your Small Business: A roadmap to the successful sale of your business

Business Development & Entrepreneurship

CreateSpace Independent Publishing Platform

See the best price to sell, buy, or rent books by Findlay Schenck, Barbara. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Findlay Schenck, Barbara