'Integrated Marketing Communications 2001-2002' is a specifically tailored coursebook for students undertaking the Integrated Marketing Communications module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective and a more strategic focus · new material to cover e-marketing issues, and more emphasis placed on integrated marketing communications and internal marketing · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated by the Senior Examiner for the Integrated Marketing Communications module to fit in with the CIM syllabus officially endorsed by the CIM approved by the CIM Chief Examiner

CIM Coursebook 01/02 Integrated Marketing Communications

Business & Money

Yeshin, Tony

Fill, Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris

Marketing & Sales

Butterworth-Heinemann

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook* Receive regular tutorials on key topics from Marketing Knowledge* Search the Coursebook online for easy access to definitions and key concepts* Access the glossary for a comprehensive list of marketing terms and their meanings * Co-written by the CIM Senior Examiner for the Marketing Communications module to guide you through the 2004-2005 syllabus * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory* Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook 04/05 Marketing Communications

Hughes MD, M D Graham

See the best price to sell, buy, or rent books by Fill, Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fill, Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris