In a world where technology allows companies to gather, aggregate and analyze data about us that includes our buying habits, our financial behavior, our professional and personal networks and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.in the reputation economy, michael fertik reveals the secrets used to optimize the digital reputations and improve the lives of millions of users of reputation.com. Discover, which keywords to include in your cv, performance review and linkedin profile to ensure you come up at the top of recruiters and potential employer's search results, how to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers how to lure venture capital for your business idea or startup, court low interest rates from investors and garner the attention of tech giants like google and microsoft how to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered. It will also show how you can use all this technology evaluate other's reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner in short, the reputation economy will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.

The Reputation Economy: How to Optimise Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

Business & Money

THOMPSON, DAVID

Fertik, Michael

Management & Leadership

Piatkus

Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

Thompson, David C.

Job Hunting & Careers

Crown Business

"An excellent guide to safeguarding reputation from the perils of the open, wild, and often rough-and-tumble Internet. Fertik and Thompson offer sage advice for how people can protect themselves against gossip, falsehoods, bullying, and other online threats." ---Daniel J. Solove, author of The Future of Reputation: Gossip, Rumor, and Privacy on the Internet "The Internet does not forget. In an age of comprehensive digital memory, Wild West 2.0 offers not only first-rate analysis, but real-world practical tips on how to defend your reputation and survive the digital memory storm." ---Viktor Mayer-Schonberger, author of Delete: The Virtue of Forgetting "Wild West 2.0 should be mandatory reading for businesses---especially in these wild days of social media playing the role of Billy the Kid. Conducting business online without this book is like facing a gang of desperados with nothing but a cap gun. I recommend it highly to guerrilla marketers everywhere." ---Jay Conrad Levinson, the father of guerrilla marketing and author of the Guerrilla Marketing series of books "The Internet is a fast, convenient source of false information. Read Wild West 2.0 to find out how to protect yourself." ---Gregg Easterbrook, author of Sonic Boom "Wild West 2.0 is a wake-up call to parents everywhere. The Internet is our children's new playground, fraught with online bullies and attackers. Fertik and Thompson remind us that we need to supervise them on this new frontier, and provide tips on how to take action if our loved ones are harmed online. A must-read for anyone with a computer, an Internet connection, or a family to protect." ---Dr. Michele Borba, Ed.D., author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries "Your business reputation and personal privacy are at risk in ways you never thought possible. Wild West 2.0 compellingly explains the risks and blind spots created by the `social Internet,' and teaches individuals and businesses how to succeed in the new cyberworld." ---Drew Bartkiewicz, author of Unseen Liability; and vice president of Cyber, Technology, and New Media Risks at The Hartford "Do you know what Google Truth or the Streisand Effect are? You will and you should. Read this book and prepare yourself for the trench warfare that is Wild West 2.0." ---Timothy Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek "Michael Fertik and David Thompson have produced an invaluable guide for anyone who is concerned about their reputation in the brave new world of the Internet." ---Jimmy Wales, founder of Wikipedia

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier

Marketing & Sales

Amacom Books

Little Trouble in Tall Tree

Literature & Fiction

Humor & Satire

Tall Tree Enterprises

Reputation is power.
Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.
And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you—your buying habits, your finances, your professional and personal networks, and even your physical whereabouts—at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.
Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.
You will learn:
• What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. • How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. • Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. • Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing—as buyer or seller—on sharing economy sites like AirBnB or Uber. • How to create false tails and digital smokescreens to hide the negative information that's out there.
With a good digital footprint, the world is your oyster. This audiobook will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

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