Handbook of Marketing Research

Business & Money

Ferber, Robert

Management & Leadership

McGraw=Hill

<p>Social experimentation is a tool that enables economists and policy makers to test proposed economic policies in the real world. Instead of testing policies by analytical methods or by laboratory simulation, the policies are tested on people who would be affected were these policies implemented. The authors describe how such social experiments are set up and carried out, and consider the advantages and disadvantages of social experimentation relative to other means of evaluating economic and social policies. The main part of the book is a review and a critical evaluation of the principal social experiments in economics that have been carried out in the United States, where this method has been used most extensively. The authors examine in detail the first large-scale experiment in the United States (the New Jersey Income Maintenance Experiment) and subsequent experiments with the labour force, electricity rates, and cash housing allowances. A consideration of the social utility of social experimentation follows, and the book closes with a set of recommendations on the conditions under which social experimentation might best be used in evaluating economic and social policies.</p>

Social Experimentation and Economic Policy (Cambridge Surveys of Economic Literature)

Hirsch, Werner Z.

Economics

Cambridge University Press

Consumer Panels

Consumer Panels provides a comprehensive overview of the use and history of consumer panels for marketing research. This convenient guide offers a breakdown of the panel process, including gathering data, recruiting panel members, and the use of panel services. The topics discussed include: Recruiting and compensating panel households, including forms to be used, frequency of data collection, and a comparison of panels versus recall data Conditioning, or the effects of panel participation on household behavior and their effects on trends in general purpose panels The cost of operating a panel, where information is available, and the magnitude of these costs relative to one-time surveys. Dr. Seymour Sudman was Professor of Business Administration and of Sociology and Research Professor and Deputy Director at SRL. The author of 19 books and hundreds of articles and presentations, Dr. Sudman is remembered for several major works, including Response Effects in Surveys (1974), Applied Sampling (1976), Asking Questions (1982), Thinking About Answers: The Cognitive Processes to Survey Methodology (1996), and Marketing Research (1998). Dr. Robert Ferber was the author or co-author of 17 books, including Statistical Techniques in Market Research (1949), Research Methods in Economics and Business (1962), Estudios Fundamentales de Mercadotecnia (1970), Consumer Panels (with Seymour Sudman, 1979), Consumption and Income Distribution in Latin America: Selected Topics (1980), and Social Experimentation and Economic Policy (1982). Dr. Ferber was a Professor of Marketing, Research Professor of Economics and of Business Administration, and founding Director of the Survey Research Laboratory from 1964 to 1981.

Sudman, Seymour

Marketing & Sales

Marketing Classics Press

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