Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

The Role of Resources in Global Competition (Routledge Studies in International Business and the World Economy)

Business & Money

Fahy,John

Economics

Routledge

Interfaith Movement

Bock, Jan-Jonathan

Routledge, Taylor & Francis Group

New York : 2019

Role of Resources in Global Competition

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.Discover:•How marketing adds value to customers and organizations•How innovative brand positioning drives commercial success•How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels•How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features:•Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC.•Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally.•Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. •12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry.•Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Foundations of Marketing, 6e

Jobber,David

McGraw-Hill Interamericana de España S.L.

Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON’s history is often presented in terms of an Indian guru ‘transplanting’ Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees’ failure to consistently live up to ISKCON’s ideals and the ongoing struggle to realize the utopian vision of an ‘ideal Vedic city’, this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.

Becoming Vaishnava in an Ideal Vedic City (WYSE Series in Social Anthropology, 9)

Politics & Social Sciences

Anthropology

Berghahn Books

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