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Marketing (with CD) (Special Indian Edition)

Ajay Pandit

Bruce J. Walker

ETZEL

William Stanton

MC GRAW HILL INDIA

Fundamentals of Marketing: Study Guide

STANTON

Reference

McGraw-Hill Education - Europe

Marketing Internet Exercise

Business & Money

Marketing & Sales

Mcgraw-Hill College

<p>This text incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, and small business and entrepreneurship. This edition offers a completely new design, a revised supplements package, and a new interactive Web page.</p>

Marketing

McGraw-Hill/Higher Education

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