Public Relations for Dummies

Robert Bly

Ilise Benun

Eric Yaverbaum

Richard Kirshenbaum

For Dummies

<p>What would it cost for 100 top CEOs to personally mentor your management team?   Jumpstart your team's success with the best and brightest CEOs sharing their secrets for making a good organization great.   By consulting Leadership Secrets of the World's Most Successful CEOs, strategizing becomes an instant daily habit with knowledge-packed, easy-to-digest chapters.  Each interview begins with a summarizing quote; simply flip through the pages to quickly locate the solutions you need.  Among the lessons:  * How to make your company known as much for the strength of its character as it is for the strength of its financial performance.  * Why you should never let any relationship go stale.  * How planning and focus make for effective leadership.  * Not under-emphasizing the alignment between company values and culture.  * Covering the basics - asking questions and using the "power of being nice".  * Seeing leadership as the collective wisdom of your team, as the art of human relations.  * When to tolerate and when to eliminate ambiguity.  As Dr Garee Earnest of Ohio State University stated, "Leadership is not an innate characteristic, and it can be developed through training. "</p>

Leadership Secrets Of The World's Most Successful CEOs : 100 Top Executives Reveal The Management Strategies That Made Their Companies Great

Business & Money

Management & Leadership

Barnes&Noble

Who knows what it really takes to be an effective leader in today's business world? The most successful CEOs do. They are the men and women who run the #1 or #2 corporation in their industry or market niche.  Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies, and tactics they use to help their organizations succeed.   Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique. Readers will discover the proven management principles of the CEOs of Absorbine, 7-Eleven, Domino's Pizza, Grumman, Nabisco, Radio Shack, Staples, Xerox, and dozens of other companies in all industries, large and small.   Each interview includes a summary and explanation of the CEO's most powerful "leadership secret," and each section can be read-and its leadership secret learned-in less than five minutes. Readers can either skim the secrets that interest them or read the entire book to learn and apply the leadership principles that are most relevant to their daily business practices.

Leadership Secrets of the Worlds Most Successful CEOs

Dearborn Financial Pub., Inc.

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Books by Eric Yaverbaum