If you are a web designer, or are on your way to becoming one, you know the importance of staying up-to-date with the latest tools, techniques, and trends of the business. Learning CSS technology and continually improving your design and developer skills are essential elements of your success. In this fifth edition of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, popular author and web developer Clint Eccher teaches beginning to intermediate web designers, through case studies and helpful tips and techniques, how to create attractive, fast, and efficient websites. In addition to the helpful instruction, readers will also have access to more than 200 completely customizable design templates. Eccher covers essential topics, from understanding how web development works today to working with clients, enhancing usability, understanding graphics, and much more. The included case studies cover a variety of requirements and design types. Get up to speed, and up to date, with modern web design--get PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, FIFTH EDITION.

Professional Web Design: Techniques and Templates

Computers & Technology

Eccher, Clint

Web Development & Design

Cengage Learning PTR

This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques. Using easy-to-understand language and concepts, the book teaches designers and developers how to create professional-quality CSS-based designs. Search Engine Optimization (SEO) is explored, giving the reader a strong, basic understanding of how to get sites to rank better in search engines. Conversion Rate Optimization (CRO) also is explained, helping the designer create a more efficient site for the users who are already visiting. You'll get the benefit of the author's experience. With more than 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and aggravation by alerting you to potential pitfalls.

Whether you are an intermediate Web designer looking to take your sites to the next level or a more experienced designer looking to improve your professional skills, you will find the tools to meet your needs in Professional Web Design: Techniques and Templates, Second Edition. This completely updated version of the best-selling book features the 50 professional-quality, license-free Web design templates from the original, as well as 15 new templates, all of which can be easily customized and extended. Each ready-to-use design includes a homepage, and one second-level page, and the framework to build subsequent pages. All of the specific techniques that are required for building these and other highly usable sites have been updated to cover the latest technologies, including HTML, XHTML, JavaScript, CSS, Photoshop CS, and PHP. Also included are five new HTML e-mail templates, an increasingly important marketing tool. Detailed tutorials and hands-on projects teach both basic and sophisticated design concepts, including how to create designs for low, medium, or high content sites and the strengths and weaknesses of each. The new edition also includes four new chapters on Cascading Style Sheets, using client-side scripting, creating dynamic sites, and an overview of the new Web designs. It covers important topics such as client- and server-side scripting, security, and using databases to update a site,s content.

Professional Web Design: Techniques and Templates (Internet Series)

Business & Money

Hunley, Eric

Simmons, Erik

Job Hunting & Careers

Charles River Media

Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer. Professional Web Design: Techniques and Templates (CSS and XHTML), Third Edition educates beginning-to-intermediate Web designers on crucial design issues through general discussion, case studies, and helpful tips and techniques. Using easy-to-understand language and concepts, the book bridges the knowledge gap from XHTML table-based design to full CSS-based design, helping you master the most current technologies and techniques needed. With over 13 years of experience as a Web designer for Fortune 500 companies, non-profi ts, and small businesses alike, author Clint Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and potential aggravation by alerting you to potential pitfalls. Best of all, he shares over 200 of the completely customizable design templates that he has developed over the years on this book's companion CD-ROM! The designs included on the CD illustrate the book's content and offer you a variety of options--XHTML table-based coded Web sites, e-newsletters, signatures, Photoshop-only designs, and CSS-coded designs. These designs not only offer the reader a variety of designs that can be quickly customized and used, but are great for inspiration as well. This is a complete Web design training course and free library of templates all in one!

Professional Web Design: Techniques and Templates (CSS & XHTML)

Cengage Learning'

Creación y diseño Web Profesional (Diseno y creatividad / Design and Creativity) (Spanish Edition)

Anaya Multimedia

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