The Economic Imagination: Towards a Behavioural Analysis of Choice: Towards a Behavioural Analysis of Choice

Business & Money

Earl, Peter E.

Economics

Routledge

This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become.

Principles of Behavioral Economics

Cambridge University Press

Principles of Behavioral Economics: Bringing Together Old, New and Evolutionary Approaches

Earl (business economics, U. of Queensland, Australia) presents a series of 12 thematically linked papers mixing theory and case-study analysis dealing with economic coordination in industrial settings and in the growth of economic knowledge. Topics include quasi-integration in the auto industry, a behavioral analysis of economists, the "patchy" application of economic research to policy, and the connections between Internet and traditional shopping practices. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

Information, Opportunism and Economic Coordination

Edward Elgar Publishing

Microeconomics for Business and Marketing: Lectures, Cases and Worked Essays

Microeconomics for Business and Marketing is an innovative new text for intermediate-level students of microeconomics which offers a series of alternative approaches to economic analysis.This textbook is especially relevant to students of business and commerce since it emphasizes practical problem solving and helps readers develop skills in choosing appropriate theoretical tools to deal with particular types of real world problems. While other microeconomics texts focus on mainstream technical set pieces, this book explores, compares and contrasts the tools of both mainstream microeconomic analysis and the behavioural/new institutionalist approaches associated with Nobel Laureates Herbert Simon and Ronald Coase. This wider theoretical coverage enables a broader range of practical topics to be addressed, including policy implications of consumer decision processes, and the economics of corporate strategy.Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.

Microeconomics for Business and Marketing is an innovative new text for intermediate-level students of microeconomics which offers a series of alternative approaches to economic analysis.
''And now for something completely different'. So starts the preface to Peter Earl's new book. And he is right. He has put together a superbly interesting, intellectually challenging book. It is a book that covers not only the basics of intermediate microeconomics, but also relates microeconomics both to real world business decisions and to the literature wherein the ideas developed. An intermediate micro student who masters this book will be a well trained student.
Earl's book will be useful not only to intermediate students, but, perhaps even more so, to graduate students and to faculty teaching intermediate micro and managerial economics. It gives microeconomics both an intellectual context and institutional context for microeconomics. It also contains a wealth of real world examples and discussions of how microeconomic reasoning applies to business. The wealth of essays and problems in the book will be challenging to everyone.
This textbook is especially relevant to students of business and commerce since it emphasises practical problem solving and helps readers develop skills in choosing appropriate theoretical 'tools' to deal with particular types of 'real world' problems. While other microeconomics texts focus on mainstream technical set pieces, this book explores, compares and contrasts the tools of both mainstream microeconomic analysis and the behavioral/new institutionalist approaches associated with recent Nobel Laureates Herbert Simon and Ronald Coase. This wider theoretical coverage enables a broader range of practical topics to be addressed, including policy implications of consumer decision processes, and the economics of corporate strategy.
Key features of this book include:
 Worked essays and case study questions within the chapters, as well as post-mortem' reports on examination questions that have been set to classes using this material. Overview chapters on theories of decision-making and consumer choice and theories of business behavior. Extensive coverage of the economics of uncertainty, including scenario planning, bargaining and competitive games. Emphasizes and analyses on the significance of technological change, and the variety of methods used to organize modern business activities, such as franchising, joint ventures and multinational enterprises.
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today s larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.

Beyond Misbehaving: Changing Universities, Pluralism, and the Evolution of a Heterodox Behavioral Economist

Pe: At Publishing

Toward a Wider Vision of Behavioral Economics

Marketing & Sales

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