How to create Madison Avenue advertising on a Main Street budget  Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.  FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Do It Yourself Advertising 2e C (Wiley Small Business Edition)

Business & Money

E. Hahn, Fred

Marketing & Sales

John Wiley&Sons

See the best price to sell, buy, or rent books by E. Hahn, Fred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by E. Hahn, Fred

See the best price to sell, buy, or rent books by E. Hahn, Fred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Do It Yourself Advertising 2e C (Wiley Small Business Edition)