-- Martha Rogers, Ph.D. Over the last ten years the strategic use of detailed data has changed the face of business. This change was made possible through the use of data warehouses, which are now widely accepted for their role in the delivery of decision-support and business-intelligence applications. Todays data warehouses are the critical hubs of such burgeoning strategic initiatives as e-commerce, knowledge management, database marketing, and customer relationship management. Given this, a working knowledge of the fundamentals of data warehousing is essential for todays executives, managers, and other professionals who must maximize the power of data warehousing in both existing business contexts and future strategic initiatives. Written especially for these business professionals, e-Data: Turning Data into Information with Data Warehousing covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs. This book clearly lays out what business people should know about data warehouse implementation and the best techniques for evaluating and jus

e-Data: Turning Data into Information with Data Warehousing (custom hardback edition)

Computers & Technology

Dyché, Jill

Software

Addison-Wesley

Praise for The CRM Handbook 
“Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about ‘CRM’? Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution.” –Kevin Bubeck Director, North America Information Strategy, Coca-Cola “CRM could be viewed as the ERP of the 2000s. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology. In any case, Jill Dyché has captured the importance of the concepts and value derived through CRM solutions. Those needs will evolve, of course, but companies will always need the basics that have been discussed.” –Brian Berliner Co-founder &amp; EVP, Product Development, Acies Networks “The CRM Handbook provides information for the business person who is trying to understand CRM and how it can effect his/her business. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution.” –Joy Blake Scott Director, Marketing and Communications, Fastwater, LLP “I haven’t read anything that has such a practical approach. I view the book as having multiple benefits. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.” –Francine Frazer Principal Consultant, Net Perceptions “Even better than defining CRM, Jill took on all of the hyperlanguage around CRM and clearly differentiated the various incarnations of CRM. It’s also usefulto know what can go wrong and the potential affects of such missteps. Too few authors level with readers about pitfalls!” –Linda McHugh Director, Professional Services, Cygent Inc. “The guides based on the business tools that Jill uses with her own clients are fabulous.” –Robin Neidorf President, Electric Muse/Clio’s, Pen Research &amp; Interpretation, Inc. “The language is easy to read and easy to understand. Terms were well explained so that someone with no prior CRM experience could easily understand the text.” –Marcia Robinson President, e-Business Strategies “An excellent study into what defines today’s best practices in the CRM industry.” –Gareth Herschel Senior Research Analyst, Gartner Research “Jill writes very well. Her writing communicates subjects and topics in a very easy to understand way. At times, I felt like I was listening to her speak or discussing a subject. She is a good communicator! Jill did a very good job of covering all subject areas on the different topics of CRM. I am most impressed with Jill on pointing out all the possible mistakes and creating ‘lessons learned’ advice which most authors frequently omit.” –Mary Chan Information Management Consultant, Kagiso Inc. “Jill Dyché's The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché's well-written, pragmatic approach to understanding CRM's evolution and purpose is a map to a successful CRM program. Dyché uncovers the truth behind the CRM software vendor hype, highlights some common roadblocks to CRM project development, and describes how to delineate and prioritize CRM initiatives.” –Don Peppers Partner, Peppers and Rogers Group To compete in today's competitive marketplace, customer focus is no longer simply nice to have–it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: <ul>
<li>The various roles CRM plays in business, and why it's more important than ever </li>
<li>The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond </li>
<li>The context of some of the popular CRM buzzwords </li>
<li>The differences between CRM and business intelligence, and why they're symbiotic </li>
<li>Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic </li>
<li>Case studies of visionary companies who've done CRM the right way </li> </ul>
“We read this book at a time when we were relooking at our customer information strategy. One of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and the confusion it created within the team. Jill’s book provides a strategic look at the topic from both a business and IT perspective. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution. And yes we are once again using the term ‘CRM’.” –Kevin Bubeck Director, North America Information Strategy, Coca-Cola “Jill is one of the few people who has been at the forefront of every stage of CRM development, from the early days of data warehousing, through business re-engineering, to sales force automation and e-CRM. This makes her uniquely qualified to write about how it should all come together. The reader will be rewarded with advice drawn from real-world experience–both successes and failures. I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won't read The CRM Handbook.” –Brian Hoover President, TouchScape™ Corporation “The CRM Handbook provides an outstanding roadmap for putting human contact–relevant, accurate, informed human contact–back at the heart of the business-customer relationship. That's the challenge and the sole goal of Customer Relationship Management.” –Charles D. Morgan CEO and Company Leader Axiom Corporation “Jill Dyché has produced a wide-screen, comprehensive picture of CRM that also focuses on key issues that matter to CRM users. This book is written for those who are time-constrained and quick on the uptake–everyone from the CEO to the marketers and technologists who will evaluate, implement, and benefit from CRM initiatives.” –Peter Heffring President, CRM Division, NCR Teradata “Jill has masterfully compiled scenarios, resources, references, definitions, and insightful recommendations about how to remain customer-focused across the enterprise functions. The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate.” –John Earle President, Chant Inc.

CRM Handbook, The: A Business Guide to Customer Relationship Management

Business & Money

Mary O'Brien

Management & Leadership

Addison-Wesley Professional

Nine leading data warehouse experts provide answers to problematic situations encountered by a variety of organizations.

Impossible Data Warehouse Situations: Solutions from the Experts

Hackney, Douglas

Adelman, Sid

Bischoff, Joyce

Marco, David

Stacie Parillo

Ivoghli, Sean

Kelley, Chuck

Moss, Larissa

Rehm, Clay

An executive from the world's largest privately held software company shows how to align IT with business solutions to create value, drive strategy, and achieve corporate objectivesBlogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on.With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize―and are nervous about―the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company―and prescribing IT’s future. Learn how to:• ASSESS your current and future IT profile• ALIGN your IT organization with business priorities• MAP technology delivery plans according to business priiorities• ORGANIZE IT according to your company’s culture and strengths• REDEFINE innovation and talent management practices• BUILD a stronger and enduring role for IT as a business partnerBy using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative.The New IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward.Praise for The New IT:“Jill has penned a de Toquevillean map of the digital world. Should be a required text for every business leader in the country.” ―Thornton May, futurist and author of The New Know“Enterprise IT has reached an inflection point in how services are delivered and consumed, requiring our profession to undertake a transformation of our own. Jill Dyché describes well the challenges we face, how to assess them, and how to take action to complete the journey toward modern enterprise IT.” ―Kimberly Stevenson, Vice President and Chief Information Officer, Intel“Conversational, intuitive, and intelligent, this book goes right to the heart of governance (control), innovation (change), identity (authority), relevance (alignment), and influence (strategy). It’s a timely book that should be read by executives across organizations.” ―Peter Marx, Chief Innovation and Technology Officer, City of Los Angeles“A highly readable, entertaining book that will help CIOs and their executive partners address the ongoing challenge of converting IT from a strategic liability to a strategic asset.” ―Peter Weill and Jeanne Ross, MIT Center for Information Research and authors of IT Governance“Everywhere I go I hear complaints about the old IT. Jill Dyché's book provides a comprehensive roadmap to changing IT to suit our analytical, consumer-driven, bring-your-own-device times!” ―Thomas H. Davenport, Distinguished Professor, Babson College, and author of Competing on Analytics and Big Data @ Work

The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age

McGraw-Hill Education on Brilliance Audio

An executive from the world's largest privately held software company shows how to align IT with business solutions to create value, drive strategy, and achieve corporate objectivesBlogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on.With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to:• ASSESS your current and future IT profile• ALIGN your IT organization with business priorities• MAP technology delivery plans according to business priiorities• ORGANIZE IT according to your company’s culture and strengths• REDEFINE innovation and talent management practices• BUILD a stronger and enduring role for IT as a business partnerBy using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative.The New IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward.Praise for The New IT:“Jill has penned a de Toquevillean map of the digital world. Should be a required text for every business leader in the country.” —Thornton May, futurist and author of The New Know“Enterprise IT has reached an inflection point in how services are delivered and consumed, requiring our profession to undertake a transformation of our own. Jill Dyché describes well the challenges we face, how to assess them, and how to take action to complete the journey toward modern enterprise IT.” —Kimberly Stevenson, Vice President and Chief Information Officer, Intel“Conversational, intuitive, and intelligent, this book goes right to the heart of governance (control), innovation (change), identity (authority), relevance (alignment), and influence (strategy). It’s a timely book that should be read by executives across organizations.” —Peter Marx, Chief Innovation and Technology Officer, City of Los Angeles“A highly readable, entertaining book that will help CIOs and their executive partners address the ongoing challenge of converting IT from a strategic liability to a strategic asset.” —Peter Weill and Jeanne Ross, MIT Center for Information Research and authors of IT Governance“Everywhere I go I hear complaints about the old IT. Jill Dyché's book provides a comprehensive roadmap to changing IT to suit our analytical, consumer-driven, bring-your-own-device times!” —Thomas H. Davenport, Distinguished Professor, Babson College, and author of Competing on Analytics and Big Data @ Work

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