Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Business & Money

Durham, Sarah

Marketing & Sales

Jossey-Bass

Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission. Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources. This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

Big Duck Studio

See the best price to sell, buy, or rent books by Durham, Sarah. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Durham, Sarah

See the best price to sell, buy, or rent books by Durham, Sarah. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications