Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. <ul>
<li>A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing</li> <li>Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment</li> <li>Shares strategies for successful Facebook advertising campaigns</li> <li>Demonstrates how to create widgets and Facebook applications</li> </ul>
Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Facebook Marketing For Dummies

Computers & Technology

Dunay, Paul

Krueger, Richard

Web Development & Design

For Dummies

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. <ul>
<li>Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook</li> <li>Works as an all-around, hands-on guide for both experienced and new Facebook advertisers</li> <li>Walks you through planning and creating an advertising campaign</li> <li>Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads</li> <li>Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data</li> </ul>
Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Facebook Advertising For Dummies

Business & Money

Elad, Joel

Marketing & Sales

Discover how to use Facebook to create successful marketing campaigns With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook. <ul>
<li>Boasts new and updated content for developing a successful Facebook marketing campaign</li> <li>Addresses ways to use tools such as events, contests, and polls to promote your page</li> <li>Introduces the new Open Graph to connect your Web site visitors through Facebook</li> <li>Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets</li> <li>Details ways to monitor, measure, and adjust your Facebook marketing campaigns</li> </ul>
Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!

Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. <ul>
<li>Boasts new and updated content for developing a successful Facebook marketing campaign</li> <li>Addresses ways to use tools such as events, contests, and polls to promote your page</li> <li>Helps you understand the psychology of the Facebook user</li> <li>Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets</li> <li>Details ways to monitor, measure, and adjust your Facebook marketing campaigns</li> </ul>
Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

Haydon, John

Internet & Social Media

See the best price to sell, buy, or rent books by Dunay, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dunay, Paul

See the best price to sell, buy, or rent books by Dunay, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Facebook Marketing For Dummies

Facebook Advertising For Dummies

Facebook Marketing For Dummies

Facebook Marketing For Dummies