The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.

Guerrilla Advertising: Unconventional Brand Communication

Arts & Photography

Lucas, Gavin

Dorrian, Michael

Graphic Design

Laurence King Publishing

Scanning the world for the best new graphic design talent, Michael Dorrian and Liz Farrelly have collated the work of 100 new designers, from S o Paulo to Tokyo, Melbourne to Los Angeles, into a book that will both inspire and impress. The book focuses on practitioners still in the first decade of their career—either working alone or teamed up into small companies, showcasing projects, aesthetics, and methodologies that push boundaries and redefine working practices. As well as pinpointing the best new talent worldwide, this visually stunning survey provides a showcase of cutting-edge imagery for a student and professional audience. 
Thanks to affordable technology and up-for-it, media-savvy clients, a huge number of designers set themselves up in their own studios, straight from college. The kind of work that results is often fast, furious, rule-breaking, and inspirational. These designers are also characterized by their love of their locale, along with nomadic tendencies and a "small is beautiful" attitude. Full biographies and contact details are provided for each designer/studio.

One Hundred at 360 Degrees: Graphic Design's New Global Generation

Farrelly, Liz

Laurence King Publishers

One of the most ubiquitous pieces of printed matter, the business card presents a unique design conundrum. Constrained by budgetary and size restrictions, how do you present a persons or a business's identity and contact details, all in a very small space...and still have some fun? In an age dominated by digital media, the first two books in this series revealed the unique potential of the business card as an opportunity for creative greetings, firmly stamped with the user's personality. Business Cards 3 features over 200 innovative interpretations of the humble business card fromaround the world. Collected from designers and clients across the creative industries, highlighting materials, formats, and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

Business Cards 3: Designs on Saying Hello

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Books by Dorrian, Michael